Tag: Marketing communications
Measuring the value of content marketing
Measuring the value of content marketing.
Solving this problem is challenging; it requires a mutual, and somewhat consistent, definition of what we me ...
What Does it Take to Build a Successful Sales and Marketing Team?
What Does it Take to Build a Successful Sales and Marketing Team?.
Working side by side, the sales and marketing teams represent the growth engine tha ...
What makes content marketing return ongoing results?
What makes content marketing return ongoing results?.
Content marketing is what we used to think of as good old-fashioned PR: articles, information an ...
Demonetisation: A marketing opportunity for digital payment companies
Brands across sectors have increased their marketing spends by 50-70% to promote digital transactions.
Mobile push notifications and SMS have emerged ...
Pharma-to-physician social media and app marketing will soar by 2018: report
Pharma-to-physician social media and app marketing will soar by 2018: report.
Pharma companies are shifting to social media and mobile apps to reach p ...
3 Reasons Why Email Is Your Content Marketing Best Friend
Social media interaction is all well and good but that doesn’t necessarily translate into tangible ROI.
In fact, no other form of communication provid ...
Integrated Marketing Communications – 5 Primary Communication Tools
Communication is always one of the most important and vital strategic areas of an organization’s success.
When communicating the value of your product ...
Cost Areas that Make Up a Business Video Marketing Communication
Author: Robert Weiss / Source: Business 2 Community ... Click here to read more ...