Just 7% of people say they’ll answer a toll-free call from an unknown number. You need to find other ways to promote your brand so that it can be exposed to the widest possible audience: promote your website stay active on social media build an email marketing list encourage referrals These are the types of tactics you need to implement if you want to get more customers and donors. Social media platforms are great places for you to explain your cause. By creating this community of people with unique stories, you will encourage more people to support your cause. As you can see from the data above, consumers prefer mobile apps to mobile websites for several reasons: convenience speed personalization These are the components you need to focus on if you want to drive sales and donations through your mobile app. You can use your nonprofit mobile app to accept payments. For example, if people make a donation through your website, they could get a discount or gift card to the sponsor’s business. These people will be much more willing to help you. Make sure you have a mobile website. How is your nonprofit organization using digital marketing tactics to increase profits?
The primary purpose of a nonprofit company is to help a certain cause.
These organizations’ missions usually differ from those of traditional businesses.
If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations.
But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit.
At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company.
Learn about the wants and needs of both your customers and donors.
I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago.
Sure, they might have a website now, but they aren’t always using the most recent technologies.
For example, check out these numbers related to nonprofit organizations and mobile devices:
Times have changed. Your nonprofit needs to adapt if you want to survive and thrive.
If your nonprofit company is struggling or could use some fresh ideas, you’re in luck. I’ll explain what you need to do to boost profits for your nonprofit.
Promote customer acquisition
If you’ve been operating for a while, you probably have a solid base of customers and donors. That’s great news and something to be proud of.
But what steps are you taking to continuously grow this number?
Relying on the same customers isn’t a sustainable business model.
If you rely on mass direct mail or cold calling houses for donations, I’m guessing you’re having trouble acquiring new customers.
That’s because people are not very likely to answer the phone if they don’t recognize the number.
Just 7% of people say they’ll answer a toll-free call from an unknown number.
Furthermore, research shows that the average conversion rate for cold calls is roughly 2%.
With such a small percentage of people answering their phones and an even smaller percentage actually converting, those numbers aren’t appealing.
You need to find other ways to promote your brand so that it can be exposed to the widest possible audience:
- promote your website
- stay active on social media
- build an email marketing list
- encourage referrals
These are the types of tactics you need to implement if you want to get more customers and donors. We’ll discuss these concepts in much greater detail as we continue through this guide.
Drive traffic to your website
Your website needs to be the top priority for your nonprofit organization and your marketing efforts.
We’re living in a digital age, and you need to recognize that the best way to get discovered is through the Internet.
But just having a website isn’t enough. You need to make it as easy as possible for visitors to buy and donate through this platform.
It’s imperative you have a clear call-to-action on each page of the website. This will be the best way for you to generate donations and ultimately increase your profits.
Here’s a great example of this concept on the Habitat for Humanity homepage:
As you can see, the “donate” CTA buttons are clearly displayed in several places on the site.
All your marketing promotions should lead people to your website. If someone hears about you or clicks a link, they’ll know exactly where to find you and what to do.
They won’t have to pick up the phone or mail in a check. They will simply visit your website and donate directly from there.
One of the best ways to drive traffic to your website is by blogging.
Blogging adds fresh content to your site on a regular basis, which helps improve your SEO ranking.
This will make it easier for your nonprofit to be discovered when people search for related topics on Google.
Blogging allows you to include internal links to other pages on your site. You should also add external links to websites with high authority rankings, especially if those sites support your cause.
More importantly, a blog gives people a reason to keep coming back to your site.
Think of it like this. How often does the same person donate or buy something from your nonprofit? I’m willing to bet the answer is “not every single day.”
But if you can establish a steady audience visiting your blog on a daily or weekly basis, it will increase the chances of getting conversions simply because your site traffic is higher.
Prioritize email marketing
When someone visits your website, trying to get them to buy something or make a donation shouldn’t be your only goal.
You can effectively market yourself without forcing visitors to spend any money.
You need to collect email addresses.
This will be the best way for you to stay in contact with your customers, donors, and volunteers. Eventually, this email list will help you generate more money.
Email marketing has a high return on investment compared to other marketing tactics: