How to Overcome Two of Content Marketing’s Toughest Challenges

Finding enough time to do all the tasks that content marketing requires—ideating, creating, distributing, and measuring high-quality content at scale—is the top challenge for content marketers, according to a recent study by ClearVoice. Another leading concern is finding talented marketing professionals who both understand the content marketing process and can execute a content marketing strategy efficiently. Here we'll look at both of those challenges, but let's explore the top one first. Whether your team is lacking organization, struggling to scale and distribute engaging content, or feeling overwhelmed with deadlines and time commitments—or it's challenged with any of the other nuances that can affect your content marketing efforts—the following advice can help you correct course and get more done in the limited time you have. Concentrate on strategic marketing fundamentals The survey suggests that time management is the top challenge for content marketers. That finding indicates marketers are likely juggling too many responsibilities without having proper processes or organization in place. As marketing expectations run high in today's competitive environment—and the gamut of marketing channels, tools, and audience needs rapidly evolves—professional marketers are frequently reminded of how much more they can (and should) be doing. The problem is that there never seems to be enough time or money to accomplish everything.