Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report. I’ve just finished reading all 355 slides in Mary Meeker’s 2017 Internet Trends Report. But, this year, I couldn’t find 12 slides that video marketers need to read anytime soon. The plethora of PowerPoints also included the news that online advertising revenue in the US grew 22% in 2016, with much of the growth coming from mobile, which now generates more ad revenue than desktop. Google and Facebook accounted for an astonishing 85% of all the digital advertising growth seen in the US in 2016, with Facebook’s revenues leaping 62% year-on-year while Google saw year-on-year revenue growth of 20%. She also reported that global smartphone growth is slowing. Adults Spend 6 Hours a Day on Social Media Other takeaways from the report included the observation that American adults now spend 5.6 hours a day using digital media, including 3.1 hours via mobile devices and 2.2 hours on desktop and laptop. Meeker also highlighted the rising global use of ad blocking software, especially in developing markets. “People don’t spend enough time looking at how intense the competition is,” she said. Of course, you may want to wade into Meeker’s 2017 Internet Trends Report and see if there are a few more news nuggets that I’ve missed.
I’ve just finished reading all 355 slides in Mary Meeker’s 2017 Internet Trends Report. Meeker is a partner at Kleiner Perkins Caufield & Byers and her annual PowerPoint presentations are legendary. In 2015, I shared 12 slides that every video marketer should read right now. And in 2016, I shared 12 brand new slides every video marketer should read right now. But, this year, I couldn’t find 12 slides that video marketers need to read anytime soon.
However, there were still a couple of nuggets of news buried in her presentation at the Code Conference in California that are worth knowing about. For example, Meeker predicted that internet ad spending will surpass spending on TV within the next six months. That seems like a major milestone.
The plethora of PowerPoints also included the news that online advertising revenue in the US grew 22% in 2016, with much of the growth coming from mobile, which now generates more ad revenue than desktop. That seems like critical data.
Google and Facebook accounted for an astonishing 85% of all the digital advertising growth seen in the US in 2016, with Facebook’s revenues leaping 62% year-on-year while Google saw year-on-year revenue…
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