Supercharge Your Email Marketing With Phone Calls. Moreover, mobile has given rise to a new breed of customers who expect a one-to-one experience across all channels and devices, online and offline. Meanwhile, giving people the option to call directly from your email or landing page will boost engagement rates—especially with mobile users who would rather not do battle with tiny screens and online forms. Your customers want to call, so make it easy Customers want to call you. Adding a phone number will only drive results if the number is easy to find. Use call insights to improve personalization Incorporating phone calls into your email marketing opens up a new world of targeting capabilities. With call intelligence, you can also dramatically improve the data you have available to segment and personalize your email marketing campaigns at scale. Calculate true ROI Proving ROI requires accurate attribution, and that's simply not possible without incorporating call data. Call intelligence fills that blind spot by bringing call data into your email marketing dashboard, allowing you to track calls as accurately as you do clicks. It's time for email and phone calls to team up, and for marketers to embrace the fact that call intelligence technology brings the rich and varied layer of customer data we need to survive today's omnichannel world.
People love to say email will soon be dead, but marketers know that’s far from true. Email remains one of the most effective channels for driving sales and building lasting relationships with customers.
Consider the following stats: Email has the highest ROI of any digital channel, raking in $38 for every $1 spent; 73% of marketers agree that email is core to their business; and more than 55% of marketers planned to increase their email marketing budget in 2016.
However, it’s getting tougher to stay competitive. Marketers are in a continual battle to improve deliverability as well as open and engagement rates. Moreover, mobile has given rise to a new breed of customers who expect a one-to-one experience across all channels and devices, online and offline.
Accordingly, today’s marketers are realizing email doesn’t work in today’s omnichannel landscape without a full picture of the customer journey—and that includes phone calls.
Email, meet phone calls
Calls are no more dead than email; in fact, they’re on the rise. BIA/Kelsey estimates that by 2020 some 169 billion people will call businesses from their mobile phones.
But if you’re blind to those crucial interactions, you can’t deliver a relevant customer experience via email or any other point of engagement; worse yet, you can’t measure true ROI or make informed decisions, because you have no idea what happens offline.
Call-intelligence technology brings a rich layer of customer data you need to deliver personalized emails that are seamlessly integrated with every part of the customer experience. Meanwhile, giving people the option to call directly from your email or landing page will boost engagement rates—especially with mobile users who would rather not do battle with tiny screens and online forms.
Here are three ways that phone calls can help you supercharge your email campaigns.
1. Your customers want to call, so make it easy
Customers want to call you. Why? Maybe they prefer human interaction. Or they have a question. Or they could be on the go, and a call is easiest. (Have you ever tried to fill out a long form with your thumbs?)
In today’s omnichannel world, it’s…