In this world of content marketing, especially in 2019, our content needs to amaze our audiences. We need to break through all the content out there, help solve a problem for our customers, and move them in some way. For some, it’s profitable customer action. In order to stand out in this cluttered landscape of content for content’s sake and mediocre content marketing, being amazing in 2019 will make great brands stand out. So how can you, the marketers of today, “Amaze Your Audience?” We hope by attending and learning from our industry-leading keynotes, brand practitioner speakers and 4,000 industry peers at Content Marketing World 2019. Amazing content should: Fill a need or answer a question your customers have Be consistent – just like a successful publisher! Fulfill that promise to your customer Be human and unique. Who wants to read that…or share it? Deliver amazing value to your customer and they will notice (Does this sound familiar? Until then, what are you doing to amaze your audience?
Merriam-Webster defines the verb amaze as follows: “To fill with wonder” or “astonish”.
In this world of content marketing, especially in 2019, our content needs to amaze our audiences. We need to break through all the content out there, help solve a problem for our customers, and move them in some way. For some, it’s profitable customer action. For others, it’s simply moving them in that direction.
In order to stand out in this cluttered landscape of content for content’s sake and mediocre content marketing, being amazing in 2019 will make great brands stand out. It’s being visible, accessible, human, and exciting. But being amazing is more than being flashy. It’s being relevant, consistent, and valuable. As more brands are ramping up their content marketing, the amazing ones are the ones…
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