Merriam-Webster's Twitter account is the political shade queen. The dictionary's Twitter account, which has a healthy fan base of 240,000 followers, throws down a substantial amount of shade, usually of the political variety. As the day went on Merriam-Webster went from calling out Trump spokeswoman Kellyanne Conway's use of "alternative facts" to including a ridiculous news development about the audience at one of Trump's campaign events. Naturale, 33, who has a master's in English from UC Berkeley, joined the dictionary's team as a social media master and a wordsmith this time last year. She leads a team of writers who, she said, have plenty of opinions that feed into the work. "It’s really exciting: I’m pretty sure we have the smartest, funniest followers on the internet." Naturale said the social media team's Twitter presence is a hit because it's not a generic marketing effort, "it's who we really are." Instead of just posting links and trending words for site traffic, she said the social team is creating a relationship with followers by speaking to them like actual people. With that in mind, they have been doling out the political burns during the debates, campaign speeches, the election and more recently the inauguration and the first few days of the Trump presidency. It's a study in how to throw intellectual shade of the political vai
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F359361%2F1edb7380-60f0-4955-9708-275d8ee7459c.jpg)
Merriam-Webster is way more than a dictionary, it’s a social media queen that isn’t afraid to say it how it is while taking advantage of the English language in the best way possible.
The dictionary’s Twitter account, which has a healthy fan base of 240,000 followers, throws down a substantial amount of shade, usually of the political variety. It does it in such a way that is witty and biting and very politically relevant.
The woman behind the glorious wit is Lauren Naturale, Merriam-Webster’s content and social media manager. In an email to Mashable she shared how she has made the dictionary the queen of shade.
The dictionary was particularly on point Monday, when Naturale practically destroyed the new Trump administration with some subtle intellectual throw downs. As the day went on Merriam-Webster went from calling out Trump spokeswoman Kellyanne Conway’s use of “alternative facts” to including a ridiculous news development about the audience at one of Trump’s campaign events.
Naturale, 33, who has a master’s in English from UC Berkeley, joined the dictionary’s team as a social media master and a wordsmith this time last year. She leads a team of writers who, she said, have plenty of opinions that feed into the work. Her team’s focus on twitter as part of the dictionary’s larger content strategy has seen the account double its followers during the last 12 months.
“Conversations there are a lot livelier than they were this time a year ago,” Naturale told Mashable. “It’s really exciting: I’m pretty sure we have the smartest, funniest followers on the internet.”
Naturale said the social media…
COMMENTS