How to Get Verified on Twitter: The Essential Guide for Marketers

How to Get Verified on Twitter: The Essential Guide for Marketers

Before we tell you how to get verified on Twitter, let’s look at… Why get verified on Twitter? The goal for Twitter, when it introduced verified accounts, was to help more people find great, high-quality accounts to follow. An account may be verified if it is determined to be an account of public interest. Make Twitter take notice that your audience cares about your public impact. And neither will Twitter. Share the ways your brand adds value to the Twitter community. Here’s how… How to ask Twitter to verify your account 1. For your Twitter profile: Update your picture and header Update your title if you work for an existing verified account (“Writer at @Hootsuite,” for example) Update your description, stating a benefit you offer (e.g. “I write to content to help your people ‘get it’ sooner, faster, better”) Update your location, specifically Specify a website for others to see you in action Specify your birthday (for personal accounts) Set tweets as public in Tweet privacy settings Do these so Twitter won’t ask you to resubmit the form. And, on Twitter: Be active Follow other verified accounts Tag verified accounts when sharing content, where appropriate Got it? It’s up to Twitter now.

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get verified by twitter

Before we tell you how to get verified on Twitter, let’s look at…

Why get verified on Twitter?

So others will recognize you as authentic, interesting, or special in your field.

Whether for music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, or other key-interest areas.

The goal for Twitter, when it introduced verified accounts, was to help more people find great, high-quality accounts to follow.

And, for creators and influencers to easily connect with a broader audience. From anywhere in the world.

But now… it’s something different.

First, Twitter verified users have access to a few more tools.

Second, you can filter your notifications stream. By including only replies, likes, and retweets from other verified users. Same for messages. This is especially useful for those with a large following. You can also opt out of group, direct messages.

Nice, huh?

But the real reason verification matters? To help us all be less bothered with abuse.

We’ve all seen, read, or heard about poor behavior on our social platforms. Like this. Ugh.

With more verified Twitterers, see only the nice messages. With this base growing, you want to make sure your messages get to your intended recipients. So that others won’t filter you out.

What started out as something elite has become middle-class. Verification will help us behave better, be seen more, and have great conversations with others.

So then…

Go get that blue checkmark next to your account name.

85 percent of consumers buy products or services from brands they trust. This verified checkmark will help others trust your brand, too.

Same for us.

Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business.

What types of accounts does Twitter verify?

Well… I’ll just say it like Twitter does.

An account may be verified if it is determined to be an account of public interest. Typically this includes accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.

In other words…

The biggest factor for Twitter verification is that your profile is of public interest.

Let’s learn how to encourage Twitter to verify you or your biz…

6 ways to increase your chances of getting verified on Twitter

Here’s some tips to help you get ready—before completing the verification process. Not an exact science, but these can only help. And will.

1. Be active on Twitter

  • Tweet often—twice per day, at least. You can do that, right?
  • Engage with people who tag you in their mentions
  • Discuss your content, services, or other skillsets with your fans

Be seen as active and involved with your audience.

Make Twitter take notice that your audience cares about your public impact.

Twitter wants to protect the quality of their community. Help Twitter help you by creating and sharing valuable content with your followers. Frequently. Consistently.

Bonus: Hop onto Hootsuite and fill up your queue with tweets for the next 30 days. I’m just sayin’.

2. Write a great bio

Your Twitter bio should showcase who you are and what you do, as well as include relevant keywords, and maybe even a call to action.

Here’s another pro tip: show who you roll with.

We’ve all heard that the people we hang with says something about us. Show some social proof with your positive connections to other verified accounts.

For example, include something like “Writer at @Hootsuite” in your bio. This will boost your credibility.

Following verified accounts shows that you’re serious about engaging in a worthwhile community.

Too, tag these verified accounts in your content when appropriate.

3. Strengthen your brand

…by…

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