You don’t need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search and social media, and overall content marketing impact on the brand awareness. Before-publishing tools 1. When you’re looking to link to your company’s older content in your new articles, you can run a custom search to find posts published on your site or others you’ve identified. Encourage your blog team to use it on a daily basis to discover new keyword phrases for optimizing content. Post-publishing tools 4. The following tools will help you keep updated on the recent numbers and mentions, to assign a required task, or take a required action to engage with the blog promoters and build connections. Monitor article rankings in Serpstat If you want to further push your high-performing articles, it is important to know where each of your articles is ranking. Being both an SEO and content editor, I know how important it is to let the content creation team see how their content is performing in search and social media. Which are the most-linked articles? Ann blogs about search and social media industry trends and content marketing tools.
Managing a blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management.
You don’t need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search and social media, and overall content marketing impact on the brand awareness.
The following tools will help you to do more, know more, and understand more to boost your blog performance without spending hours learning new things normally outside of the routine.
1. Add Google Custom Search Engine to your site
Google Custom Search Engine allows your site to host its own search engine, which searches any sites or pages you point it to. It’s a handy tool to combine all brand-sensitive content inside one searchable database. When you’re looking to link to your company’s older content in your new articles, you can run a custom search to find posts published on your site or others you’ve identified. (For example, if you guest post on other sites, you can include that in your search.)
To create a custom search engine, list your brand’s domains and name your search engine, and you are done.
Add pages in bulk: You can do this in the editing phase (not when you create the search engine). Click “Edit,” then “Add,” and finally “Include sites in bulk”:
Add individual pages from third-party sites: Select “Include just the specific pages I have entered” option. It lets you paste in the page links of your brand’s guest posts, reviews, podcasts, interviews, etc.
TIP: Add multiple managers to the search engine so third-party URLs can be added as they are identified by your community manager, reputation manager, or customer care manager, for example.
2. Check for duplicate content with PlagiarismCheck
Stay away from non-original content. Publishing (even partly) plagiarized content can ruin your rankings and reputation. Always check whether content is original before hitting “publish.” PlagiarismCheck is the easiest tool to use. Simply paste the content and it will see if that content already exists on the web.
3. Discover keywords with Kparser
A relatively new tool, Kparser is a free keyword research tool that can come in handy. It takes some time to run, but you’ll be amazed by the variety of keywords it returns. It’s easy to use and doesn’t require registration.
Encourage your blog team to use it on a daily basis to discover new keyword phrases for optimizing content. Run a search and use filters in the left box to dig deeper and discover some longer phrases or keyword-based questions.
It’s also a good idea to install Yoast SEO plugin or an alternative to encourage writers as well as editors to pay attention to how well each article is optimized. These plug-ins really keep content SEO in check and make the blog manager’s life much easier.
4. Add the URL to DrumUp library
Blog content usually goes into the archives and is eventually buried for good. Unless you and your team keep promoting it on social media, it will soon be neglected.
DrumUp library is a good way to push your content into social media feeds without being repetitive. It automates just enough to make the process efficient and leave customization to you to ensure that every social media update is phrased differently, has an original attention-grabbing image, and tags important accounts to get…