Tag: Data
![Will Amazon Take Over the Digital Ad Space? [New Data]](http://www.marketinghub.today/wp-content/uploads/2018/10/will-amazon-take-over-the-digital-ad-space-new-data.jpg "Will Amazon Take Over the Digital Ad Space? [New Data]")
Will Amazon Take Over the Digital Ad Space? [New Data]
Amazon is now the third-largest digital ad platform, behind Facebook and Google.
To dig a bit deeper into the results, let's think about user intent.
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![Why Voice Shopping Is Just Getting Started [New Data]](http://www.marketinghub.today/wp-content/uploads/2018/08/why-voice-shopping-is-just-getting-started-new-data.jpg "Why Voice Shopping Is Just Getting Started [New Data]")
Why Voice Shopping Is Just Getting Started [New Data]
So when The Information learned that one of Amazon's newer, but core offerings -- its digital personal assistant Alexa -- was barely being used to mak ...
A Customer Data Platform Picks Up Where CRM Leaves Off
Related: This Is How You Discern the Person in All That Customer Personalization Data Marketers dream of being able to bring all of this data together ...
The Practical Steps that Help More Marketers Use Data
But many marketers simply don’t have huge amounts of data.
Data and … intuition?
Each month, the social media manager was responsible for developing t ...
![72% of People Think Facebook Will Recover From Its Earnings Miss [New Data]](http://www.marketinghub.today/wp-content/uploads/2018/07/72-of-people-think-facebook-will-recover-from-its-earnings-miss-new-data.jpg "72% of People Think Facebook Will Recover From Its Earnings Miss [New Data]")
72% of People Think Facebook Will Recover From Its Earnings Miss [New Data]
In case you missed it, the social media giant released its Q2 2018 earnings report yesterday, where it was indicated that user growth has all but ceas ...
How B2B Marketing and Sales Teams Are (and Aren’t) Using Data
Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research.
The report ...
Unriddled: Apple’s Latest MacBook, Another Facebook Data Loophole, and More Tech News You Need
As we find ourselves halfway through July and grasping tightly to the weeks of summer that remain, we know you don't have a ton of time to devour news ...
The Secret to More Effective Campaigns: A Data Management Platform
As digital media grows more complex and more user data is created every second, marketers need better ways to manage customer data for powering effect ...
![Personalized Calls to Action Perform 202% Better Than Basic CTAs [New Data]](http://www.marketinghub.today/wp-content/uploads/2018/06/personalized-calls-to-action-perform-202-better-than-basic-ctas-new-data.jpg "Personalized Calls to Action Perform 202% Better Than Basic CTAs [New Data]")
Personalized Calls to Action Perform 202% Better Than Basic CTAs [New Data]
In this post, we'll cover new data on calls-to-action and how tailored CTAs perform compared to their counterparts.
As the below data shows, personali ...
Data Insights for Smarter Content: A #CMWorld Twitter Chat with Heather Whaling
What action can be taken when armed with this info?
To explore this topic more, we invited Geben Communication Founder and CEO Heather Whaling to join ...