Tag: Data
Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success
Personalization?
Just be sure to be transparent about how you use their data.
So, whether you're perusing your newsfeed, product recommendations or su ...
You Are Doing Your Marketing Wrong (and I Have the Data to Prove It)
Yes, Google generates revenue outside of ads, but ads still make up 90% of their income.
So why are you focusing all of your efforts on paid ads?
You ...
Behavioral Data Is About to Take a Back Seat to Declared Data
Marketers can infer a lot about consumers through behavioral data -- from their go-to Starbucks beverage to their favorite time of day to shop.
In fac ...
Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics
Filter out the spam in your Google Analytics to keep your data clean (more on that below).
In which reports can you look for bot traffic?
This traffic ...
The Insane Amounts of Data We’re Using Every Minute (Infographic)
With all the tweets, iMessages, streamed songs and Amazon prime orders, did you ever wonder just how much data is actually being generated every minut ...
Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
The marketing data has always been there -- consumers browsed websites, abandoned shopping carts, and some channels performed better than others -- bu ...
![Video Marketing Benchmarks You Need to Know [Infographic]](https://4f15fi427agh15x4ol42ijp7-wpengine.netdna-ssl.com/wp-content/uploads/2018_Benchmark_Report_Infographic.jpg "Video Marketing Benchmarks You Need to Know [Infographic]")
Video Marketing Benchmarks You Need to Know [Infographic]
So how are you using video?
Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together ...
This Is How You Discern the Person in All That Customer Personalization Data
We need to bring attribute data, behavioral data and deep engagement data together all in one place.
Attribute data A lot of basic attribute data abou ...
PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday
It's called the PICA Protocol, and it's a visualization prescription for impactful data storytelling.
So the answers to these questions are going to h ...
How Much Data Is Missing from Analytics? And Other Analytics Black Holes
In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be.
Side note: Our test setup (multipl ...