Businesses that use content marketing enjoy 7.8 times more website traffic than businesses that don’t. The question is how to make it work for your business. After spending more than six years with different businesses in all type of industries, I have learned three simple rules that can make or break your content marketing strategy. Do you know how many blog posts will be posted next month? Even if you are to publish a single blog post a month, be sure you do it consistently. Convert and distribute content Publishing on your blog isn’t enough. A good chunk of your target audience might never visit your website unless they see a video or maybe read a PDF or maybe listen to a podcast. The same piece of text from our website is converted into images and videos, and it performs better than our website.” Are you distributing content on all the networks? Also Read: Advice for startup freshmen: How to develop a content marketing strategy that works 3. With buyer personas, you can create personalized content and products for target audience based on their unique needs and challenges.
Businesses that use content marketing enjoy 7.8 times more website traffic than businesses that don’t.
The question is how to make it work for your business.
After spending more than six years with different businesses in all type of industries, I have learned three simple rules that can make or break your content marketing strategy.
These three rules are as follows:
1. Publish consistently on your blog
Do you’ve an editorial calendar for your brand?
Do you know how many blog posts will be posted next month?
How often do you post new content?
An editorial calendar tells you when you’ve to publish, what has to be published, and why exactly you should publish.
Even if you are to publish a single blog post a month, be sure you do it consistently. You’ll not see results in the early days, but that shouldn’t stop you from updating your blog.
Stick to the plan – even if it doesn’t work.
A content editorial calendar helps you with supplying meaningful and purposeful content to your blog. Large businesses like CoSchedule (publishes 7 to 10 posts a week) as well as small businesses like Jeremy Diamond (publishes 2 to 3 posts a week) use content editorial calendars to make sure they know what they have to publish and when it has to be published.
When you publish content consistently on your blog, it has several benefits such as search engine crawlers have something new to crawl every time they visit your blog, your readers will have something new to read, it drives traffic from search engines, and more.
Keep updating your blog often and consistently.
It will work eventually.
Also Read: Definitive steps to a content marketing strategy your customers will love
2. Convert and distribute content
Publishing on your blog isn’t enough….
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