The SEO Factors You’re Probably Ignoring

The SEO Factors You’re Probably Ignoring

If you want to build something that lasts, you start with the foundation. The data showed that using exact keywords on a page didn’t offer the same SEO value as other engagement-driven factors. Even though meta descriptions are not a ranking factor, writing ones that stay on trend with the latest algorithms is vital for making sure competitors aren’t edging you out with more valuable copy. If your site loads faster than a competitor’s for a page with similar information, that may be enough for you to rank ahead. This SEO factor is only growing in importance. Meta tags are able to validate what your site can broadly offer a user, but Schema refers to a particular technology that provides granular, structured data about your page. Rather than stuffing an article with a particular keyword, you can use a schema markup to signal that you want the piece to rank for pages that include things like company names, products, and places. Fortunately, you can write a file called robots.txt to tell search engines how you want them to crawl your site. Blocking directories that contain useful content and quality backlinks could wind up setting you back. For this reason, Google will soon use your mobile site as the primary version when indexing your content.

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If you want to build something that lasts, you start with the foundation. A roof isn’t installed without solid framework. A garden isn’t planted in soil that isn’t fertilized. But when brands aim to build SEO into their content strategy, they don’t always ensure that the backend of their site is as strong as the stories they want to produce.

Last summer, SEMRush produced a study on the most impactful ranking factors. The data showed that using exact keywords on a page didn’t offer the same SEO value as other engagement-driven factors.

seo ranking factors

These insights suggest that publishing engagement content is more important than optimizing the technical aspects of your site. That’s true to an extent, mostly for well-known sites that get plenty of backlinks. But for a lot of sites, this isn’t the reality. In those cases, the structural integrity of your blog or company page is crucial. If you set up your site carefully and effectively, then you make it so much easier to reap the benefits if your content starts to drive serious engagement.

Most people are familiar with keywords, backlinks, and bounce rate. But if you really want to master SEO, here are 5 factors worth exploring.

Metadata

Metadata (or data about data) is how a search engine validates the relevancy of your content compared to what’s promised in the page’s code. Meta tags can be used for a number of different things, but that doesn’t mean every single one is worth including. The current area of interest is the apparent increase in the length of a meta description that Google displays on SERPs beneath a page title. Previously, a 155-character description was seen the most within page-one results. Starting in in late November 2017, Google seems to be ushering in SERPs with descriptions peaking at over 300 characters.

meta description length

Even though meta descriptions are…

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