How to Use BuzzSumo to Smooth the Content Ride

How to Use BuzzSumo to Smooth the Content Ride

Author: John Jantsch / Source: Duct Tape Marketing < All Articles  Content and SEO go hand-in-hand. You really can’t have one witho

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Content and SEO go hand-in-hand. You really can’t have one without the other if you want to be successful. One of the tools I use to improve my results is BuzzSumo to ensure I’m on the right track when it comes to content strategy in an efforts to improve my search engine results. Now, I’ve written about BuzzSumo quite a bit in my Weekend Favs column and

You can’t have one without the other if you want to be successful. But, the constant need to produce content ideas makes feeding the content beast one of the bumpiest elements of the digital marketing world.

One of the tools I use to save time, get great ideas, and improve my results is BuzzSumo.

It helps guide me when I’m trying to stay on track with my editorial and SEO strategy by suggesting content that has proven to engage readers. I’ve written about BuzzSumo in other posts, but today I really want to take a deep dive into how to use this platform to hack your SEO and be a better and more efficient content marketer.

Essentially BuzzSumo is a search engine that tells you how many shares a piece of content has received in places like Facebook, Twitter, and LinkedIn. It also tells you who shared the content and who linked to the content, so it’s a great little research tool for all things related to content.

Let’s put it this way, if BuzzSumo were a band, I would buy front-row tickets to their concert. Yes, I’m that big of a fan. In essence, the platform is a search engine that ranks content based on how often an article is shared.

Content research

BuzzSumo is a great tool for doing content research and coming up with keywords and keyword phrases, which can be very useful for determining specific forms of content that you may want to produce. If a piece of content has been shared a lot, you may want to consider developing something similar for your own content (don’t copy it, but see how you can improve upon the content and make it your own).

Think in terms of creating something even more epic than the most shared content around your research topic. So if 10 ways to do XXX is highly shared, come up with 25 ways to do XXX even better.

When it comes to keywords to search for in BuzzSumo, you need to think outside the box a bit and think of terms that may be related to your industry, not the industry itself. For example, instead of typing in “marketing,” try typing “SEO tips” and…

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