“Guaranteed results or your money back.” Instead of just offering a regular 30-day money-back guarantee, reframe it so it sounds more interesting. For example, you could say that your customers should expect to see three times more sales within X number of days (as long as they actually use the product), and if they don’t, you’ll refund them. The process of getting the refund will be the same as always -- but this framing will help you boost conversions. “Share my opinion.” This is a good call to action when you’re trying to get someone to fill out a customer satisfaction survey, or get their feedback so you can make your product better. The reality is, people don’t want to give “feedback.” It sounds too time-consuming, and it feels like it’s going to be a lot of work for nothing in return. People want to feel heard. “Join 10,000+ subscribers.” The exact number of people doesn’t exactly matter, but words and phrases that provide a sense of community can be very persuasive. You can include this in your opt-in copy to boost signups for your email list, increase free trial signups, etc. We all want results quickly, and when we’re signing up for a product, that means minimal setup time. Words and phrases that tap into our need for instant gratification can be the most persuasive of all.
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Research shows some words and phrases are inherently more persuasive — regardless of personality type– and marketers and salespeople can leverage them to sell more products and close more deals.
Here are some different phrases you can include in your next sales presentation to have a better shot at closing the deal.
“No questions asked refund”
Words and phrases that make you feel safe help reduce the perceived risk of buying a product. They take away the risk of potentially losing money and ease the fear of eventually realizing that the product doesn’t work as advertised or that the company isn’t as reliable as expected.
“No questions asked” is the best example of words that can make you feel safe.
These days, offering a regular 30-day money-back guarantee doesn’t cut it anymore. People want to know that the process of getting that refund will be easy. They don’t want to go through ten different people, wait on the phone for 30 minutes trying to talk to a real person or feel like their emails are going into a black hole.
“Guaranteed results or your money back.”
Instead of just offering a regular 30-day money-back guarantee, reframe it so it sounds more interesting.
You can tie your guarantee to the results you promise. For example, you could say that your customers should expect to see three times more sales within X number of days (as long as they actually use the product), and if they don’t, you’ll refund them.
The process of getting the refund will be the same as always –…
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