Author: Steve Hamm / Source: Business 2 Community There are many qualities that make small businesses highly desirable to consumers. The p
There are many qualities that make small businesses highly desirable to consumers. The personalized customer service, hard-to-find products, or unique stories help small businesses succeed amongst a sea of competition.
Here are some social media marketing tips to help your small business become more noticeable online:
- Be bold (but don’t be fool hardy): Social media and boldness can be an addictive mix. In the right quantities, boldness works well to make the best qualities of a business known. However, too much boldness can appear overly prideful. Carefully dial-up or down this aspect of your social media presence according to your overall brand identity.
- Have tact and grace: While boldness often works to attract attention, tact and grace offer a certain personalized interaction online. It’s easy to find messages that are overtly sales focused online, but it can be rare to see posts that show off different dimensions of a business. How can your business show off the personalized qualities of your staff and customer service that keep people coming…