3 Marketing Lessons I Learned From Chasing Fugitives

3 Marketing Lessons I Learned From Chasing Fugitives

Author: Katherine Keller / Source: Entrepreneur A few weeks ago, my son introduced me to a reality game show called Hunted. The premise o

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3 Marketing Lessons I Learned From Chasing Fugitives

A few weeks ago, my son introduced me to a reality game show called Hunted. The premise of the game is that nine teams of ordinary people go “on the run” as if they were fugitives hiding from the law. They have to make it 28 days without being caught in order to win the prize money.

It seems simple enough until you meet the people they’re hiding from, which consists of former CIA, FBI, British Intelligence, White House Chief of Information officers, U.S. Army Cyber Intelligence, SWAT Commanders, Navy SEALs. U.S. Marshals, Naval Intelligence and professional profilers.

It’s not simple to make it even one day when these professionals have, combined, over 100 years of experience of chasing down high-profile fugitives and terrorists.

The leader of this expert team is Robert W. Clark, a former senior FBI official. He has 21 years of FBI experience under his belt. When referring to the Hunted show he stated, “They [the competitors] think this is a game, but my team is going to take this very seriously because this is what we do for a living.” As I watched these episodes, Clark made quote after quote that related to something I didn’t expect, and which made me really happy — marketing.

1. “We know them better than they know themselves.”

In order to find these fugitive teams, the command unit researched everything they could find on the fugitives. They scoured through their social media pages with their photos and their posts. They knew the places they liked to hang out, what movies they watched, the age of their kids, if they had a lot of friends or if they were more introverted. Everything. They…

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