However, there are still a lot of solid reasons to collect emails on Instagram. Social media platforms can change rules and algorithms, but you have full control of your emails. They bought your product and they signed up for your newsletter. Few people think of Instagram as a lead-generating tool, but it definitely is -- if done correctly. Your bio link should send them to a special landing page. Remember, that Instagram is very visual, so these people expect a lot of visuals on the landing page as well. How do you get people to click over to your landing page? Create an irresistible free offer for them for leaving the app to visit your website. Also, set up a thank you page to track how many people visited the page versus how many actually signed up. Instagram can be as effective as any other “more traditional” platform for growing your email list and driving leads for your business.
Social media provides a great way of discovering new customers and being discovered by them. The majority of your efforts on social media should lead to creating leads.
However, it’s a bit challenging with Instagram because the network is pretty self-enclosed. You get only one organic live link and it’s not easily tracked. However, there are still a lot of solid reasons to collect emails on Instagram.
Email lists have the best ROI, the strongest loyalty levels and it’s the one marketing channel you own. Social media platforms can change rules and algorithms, but you have full control of your emails. If visitors give you their email, they show a sign of trust and interest in your brand.
If they haven’t bought from you yet, they might in the future. They might be unsure about the value of your offering, they might not be at a purchasing stage yet, but they anticipate a need in your product.
The biggest value of your email list is that a lot of them are your raving fans. They bought your product and they signed up for your newsletter. That can only mean they love your product and want more of it.
They want to know when you will offer new and related products, and if you’re running any promotions they can take advantage of. These people are your pot of gold. They will continue buying more and more of your products.
Few people think of Instagram as a lead-generating tool, but it definitely is — if done correctly.
1. Mention it occasionally.
The first, easiest way to start a list is to simply ask your existing followers to sign up but do it sporadically. Asking too often won’t get a subscriber but might just lose a follower. Once in a while create a post highlighting the benefits of signing up for your emails. It could be insider previews, special promotions or unique content not found anywhere else.
Now that they follow you on Instagram and are…