Social media marketing for events can be tricky. Not all of your attendees will have a Facebook account. Facebook events are controlled by the host, but also allow attendees to comment and ask questions within the event page. We’ll post engaging videos promoting/explaining the next event in the group in order to generate some interest. With just organic posts you only reach a small percentage of your followers on any social platform. You can also use your organic posts as fodder for your paid content. With paid social media, you’re going beyond your audience to reach new people and generate fresh interest in your organization and event. The last thing you want is for your social media channels to become an event marketing free for all. Videos also typically receive higher engagement on social platforms, and they’ll have more lasting reach – people will interact with them for weeks at a time, versus the day or two you typically receive from written content before it fades. As a business owner, don’t waste your time struggling with the best way to use social media for event marketing.
Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your event. With so many choices, how do you build an event marketing social media plan that’s optimized on all the options?
Social media marketing for events can be tricky. Let’s walk through a few examples of how you can social media to bring your event marketing to the next level.
Facebook Events
You’ve probably been invited to a few of these. A notification pops up on your Facebook page – You’ve been invited to So-and-So’s surprise birthday party! Many people use Facebook events for social gatherings like birthdays, anniversaries, and various other events. But don’t be afraid to capitalize on this feature for your corporate event marketing.
Facebook events are remarkably easy to set up. They can be used to count RSVPs for your event, but I would recommend instead using the group to channel attendees to a landing page. Not all of your attendees will have a Facebook account. The best way to get a comprehensive head count is to use social channels to direct interested users to a separate RSVP page.
Facebook events are controlled by the host, but also allow attendees to comment and ask questions within the event page. This makes it an ideal way to engage with potential attendees, provide more information, and address any concerns.
LinkedIn Groups
Because LinkedIn is a professional platform more than a social one, LinkedIn groups are a great way to market a business-oriented or corporate event – especially if you’re hosting an event series.
LinkedIn groups are made to provide a place for conversation, questions, and ongoing engagement with a group of people. We use our LinkedIn group for our Events at the Assembly series as a way to connect with potential attendees and previous attendees. We’ll continue the conversation from our roundtable events with engaging questions and follow ups for anyone who didn’t have time to get their questions answered at the event itself.
We also use the LinkedIn group as a way to reach out to specific connections who we feel would be particularly interested in our next event. We’ll post engaging videos promoting/explaining the next event in the group…
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