How to Build an Unbreakable YouTube Brand

How to Build an Unbreakable YouTube Brand

How to Build an Unbreakable YouTube Brand. That’s how much content is viewed each and every day on YouTube! But how do you go about building a YouTube brand? Come up with a unique angle One of the most popular channels of all time is Epic Rap Battles of History (ERB). What kind of content would appeal to them? Create a killer “home video” There’s a path that most YouTube users take when learning about a brand or channel. You could: create a video specifically for your homepage, describing your channel and telling viewers what they can expect feature one of your top videos that captures the essence of your brand/channel create a compilation of the top highlights of previous videos Whatever approach you take, just be sure you connect the dots for first-time viewers so they know what to expect if they subscribe. Make full use of the About section Every YouTube channel has an About section that explains the concept of the channel. However, two or three videos is even better. Research from Livestream also found that live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

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One billion hours of video.

That’s how much content is viewed each and every day on YouTube!

That translates to 46,000 years of content annually.

Another amazing thing about YouTube is the amount of time users spend on it.

Believe it or not, the average YouTube session is 40 minutes.

That dwarfs the amount of time people spend on Instagram and Twitter.

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Talk about engagement!

Here are a few other ridiculous stats that demonstrate YouTube’s potency:

Youtube Statistics
But here’s what I find really interesting.

Only 9% of US small businesses have a YouTube channel.

That’s kind of crazy if you think about it.

I mean YouTube is second only to Facebook in terms of users.

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You would think more brands would be taking advantage of it.

But this is a good thing and means that YouTube offers plenty of opportunity.

You just have to seize that opportunity.

But how do you go about building a YouTube brand?

Furthermore, what are some of the similarities among top YouTube channels?

I’d like to share with you some key strategies that have worked for some of the biggest YouTube brands.

I’ve developed some sort of a template, and following it will help you build a successful, unbreakable YouTube brand that’s distinctly your own.

Come up with a unique angle

One of the most popular channels of all time is Epic Rap Battles of History (ERB).

They’ve featured rap battles that range all the way from Steve Jobs vs. Bill Gates:

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to Mr. T vs. Mr. Rogers:

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It’s pretty hilarious.

ERB has completely killed it and has a massive following.

They had well over 14 million subscribers as of mid-2017.

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I’m not saying you have to be as original as ERB, but you definitely need a unique angle.

To decide on an angle, you have to first identify your core audience.

What kind of content would appeal to them?

Would they go for humor and sarcasm?

A lot of the top channels implement humor to some extent.

YouTube is also a place where people openly embrace their weirdness, so it’s generally okay to be a little out there.

Or should you be professional and go for an educational angle?

It depends on your demographic and its collective taste.

I recommend doing some brainstorming to decide on a basic direction to take.

Of course, this will evolve organically over time, but you’ll need to establish a core identity and preferably one that stands out.

Also keep in mind that most people use YouTube for one of two reasons.

They either want to be entertained or informed, and in some cases both.

Make sure you have a mission and a clear idea of the direction you’re going to take right from the start.

Create a killer “home video”

There’s a path that most YouTube users take when learning about a brand or channel.

They’ll first land on an individual video.

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They’ll watch it, and if they like it enough to want to learn more about you, they’ll click on the link to your home profile.

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Your home video will automatically play there.
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This will basically make you or break you in terms of gaining subscribers.

Either they’ll be compelled to subscribe to your channel, or they’ll head elsewhere.

So, you need to completely crush it with your home video.

More specifically, it needs to encapsulate what your brand and channel are all about.

There are a few ways to approach this.

You could:

  • create a video specifically for your homepage, describing your channel and telling viewers what they can expect
  • feature one of your top videos that captures the essence of your brand/channel
  • create a compilation of the top highlights of previous videos

Whatever approach you take, just be sure you connect the dots for first-time viewers so they know what to expect if they subscribe.

Make full use of the…

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