Having a regular live stream is a big time and money investment, so for some businesses, it isn’t a good fit. Here are some factors to look for to decide if live streaming is right for you: Strong Social Media Presence Live streaming is a very social experience, and a majority of streaming is done on social platforms. To find success, that requires the company to have a strong and engaging social media presence. It doesn’t even have to relate directly to your business model, but it does need to be something interesting to your target market. If you can provide expert advice or a tutorial people can’t get elsewhere, they will come watch. This is especially relevant to the B2B industry, but could apply to specific B2C markets where consumers spend a lot of time educating themselves. If you are capable of providing this style of expertise, live streaming can be a powerful medium for doing so. Have the Talent for Streaming A good live stream is more than turning on your phone’s camera and talking about whatever. Are Your Followers Watching Live Streams? Look at your target market, make sure you have the gear needed, and come up with creative content that will engage and entertain viewers.
Live streaming is one of the newest additions to the marketer’s toolbelt. Yet, it’s also one of the most underutilized. Part of this is because many marketers are unsure how it would fit into their marketing funnel, while others just don’t think it would be a good fit.
Having a regular live stream is a big time and money investment, so for some businesses, it isn’t a good fit. For many though, live streaming can bring a lot of value to their consumers and give a powerful boost to their reach. Here are some factors to look for to decide if live streaming is right for you:
Strong Social Media Presence
Live streaming is a very social experience, and a majority of streaming is done on social platforms. To find success, that requires the company to have a strong and engaging social media presence.
Before you can even begin seriously considering engaging in live streaming, you have to have a solid social strategy in place, and it needs to actually be working. If your social pages only have a handful of followers, it’s unlikely you’ll see a positive return on the investment that goes into the stream. Before turning on the camera, there needs to be a large number of followers that even have the potential to see the stream. There is no set number of followers you need to have, as each industry is different, but if it’s too small, your time would be better spent growing a following before streaming.
It’s also important to note how much your followers engage with your brand. Having tons of followers, but little to no engagement, might lead to very empty live streams. You can count follower engagement through shares, likes, retweets, comments and clicks.
If you have a strong amount of followers who regularly engage with you, that is a clear sign you should be live streaming. It gives your followers a way to engage directly with your company and lets you address them immediately. It also can create stronger connections, because of the direct and engaging style of live streams.
Attending Events Followers Want to See
There are constantly exciting events happening around the world, and many of your followers want to see what is happening at them. If you are attending events like trade shows or conferences and there are things there your followers want to see, live stream it.
Now, this approach isn’t applicable to every…