Tag: Mail

How to Boost a Post on Social Media [Facebook, Instagram, and Twitter]

How to Boost a Post on Social Media [Facebook, Instagram, and Twitter]

What does it mean to boost a post? When you boost a post on social media, you pay social media platforms to amplify one of your existing post’s reach ...
5 Tips for Better Email Marketing Performance

5 Tips for Better Email Marketing Performance

Still, some businesses fail to realize email marketing's full benefits, so to convince them, here are five of the best ways for any business to improv ...
What Are Email Whitelists, & How Do You Get On Them

What Are Email Whitelists, & How Do You Get On Them

I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. Here, we'll explain what email whitelists are, ...
Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

The Content Marketing Institute audience isn’t your audience. To demonstrate this practice, I dug into Backlinko’s recent exploration of how factors s ...
How This Direct-Mail Piece Packs a Small but Powerful Punch

How This Direct-Mail Piece Packs a Small but Powerful Punch

Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound For many products and offers, especially complicated ones, you’ll need to send a fu ...
How I got 80% open rate in my email outreach campaign

How I got 80% open rate in my email outreach campaign

But if you incorporate the right approaches, then it can very much become a reality. While scattering mail across the internet into as many inboxes th ...
Why You Don’t Want to Fail This Direct-Mail Test

Why You Don’t Want to Fail This Direct-Mail Test

Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In direct mail (DM), testing is the process of putting a letter or package in the m ...
Looking for Leads? These 4 Direct Mail Offers Are Your Answer

Looking for Leads? These 4 Direct Mail Offers Are Your Answer

Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In a two-step direct-mail campaign, where you’re trying to generate leads rather th ...
16 Quick Tips to Maximize Your Value From Cold Emailing

16 Quick Tips to Maximize Your Value From Cold Emailing

Optimizing cold emails doesn’t just mean adding recipients first name in the email – though it does work. Below are a few tried and tested strategies ...
What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)

What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)

Though much is made of the content of an email or its design (rightfully so), sender reputation holds plenty of power over where an email ends up. Jus ...
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