Optimizing cold emails doesn’t just mean adding recipients first name in the email – though it does work. Below are a few tried and tested strategies that you can use to get better returns from cold emailing. If your marketing message is landing in someone’s personal space; show them that you know at least a little bit about them. Everything from the subject line to the preheader to the copy of the email to the CTA can affect the open, response rates, and conversions of your emails. Here are a few tips you can use while crafting your subject line rules to make sure your emails stand out in your prospects jam-packed inboxes: 5. So, the clearer your subject line, the better your open rates will be. You don’t have to take my word for it because I have the stats to prove it; including the recipient’s name in the subject line can increase your open rate by 22.2% (Source: Adestra) Preview text space utilization The preheader is as important as your subject line; they matter. No matter how creative your subject line is or how well written your preview text is, if your email copy is devoid of well-written content, you’ll not get any return from your cold emailing. Personalize your email copy Sending out the same copy to everyone on your list can save you time, but it won’t get you results. Make sure you include a clear CTA in your email.
Cold emailing has largely become a black hat strategy; nobody likes to send them and nobody likes receiving them.
But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this channel.
Why?
Because getting people to respond to an ice-cold email is tough.
The question is how you can warm up your cold emails. If you can optimize them, you can boost your response and return rates from this channel.
Optimizing cold emails doesn’t just mean adding recipients first name in the email – though it does work. But you’ve got to show your recipients that you’ve put work into understanding them.
Below are a few tried and tested strategies that you can use to get better returns from cold emailing.
General best practices for cold emailing
These practices may seem obvious to some, but they’re certainly not universally in play. Make sure that you incorporate these into your cold emailing strategy:
1. Provide value
What does your receiver get by opening your email? Is it a piece of helpful content? A solution to their problem? Whatever it is, make sure you give them something that will truly interest them.
In an era of marketing overload, sales messages only work if they provide value.
2. Segment your email list
Segmenting your email database can result in better open and reply rates, as segmenting your list is the key to relevant messaging. But when it comes to cold emailing most marketers often overlook segmentation, as figuring out the best way to compartmentalizing the contacts is tough. To make it a little easier for you, here are a few ways to segment your email marketing database:
- Industry
- The geographic area or zip code
- Ticket size
Segmenting your email database takes time, but if you take the time, not the easy shortcut, it’ll definitely pay off.
3. Personalize
An inbox is a personal space. If your marketing message is landing in someone’s personal space; show them that you know at least a little bit about them. So, include the user’s name (or their industry) to mimic the feel of a one-on-one conversation.
Personalized emails have a 100% better response rate than their generic counterparts, according to a Woodpecker study.
4. Clean your database to maximize deliverability
Cold emailing works but only when you land in your prospect’s inbox. If you want to land in your prospect’s inbox, you should clean your data by running hygiene checks.
When done right cold emailing can virtually grow your leads overnight but done wrong it can hurt your mailing reputation badly – be careful.
These are just a few best practices you should always follow when creating cold emails. But if you want to harness the power of cold emailing, it’s crucial to work on every aspect of them and avoid cold emailing myths.
Everything from the subject line to the preheader to the copy of the email to the CTA can affect the open, response rates, and conversions of your emails. Let’s dive deeper into the specifics of cold emailing optimization.
Subject line strategy
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