How Huge Founder Aaron Shapiro Measures the ROI of Design

How Huge Founder Aaron Shapiro Measures the ROI of Design

Shapiro jumped into the hot seat to discuss how you measure the ROI of design, the biggest change in advertising over the past 12 years, and his favorite font. Transcript: Joe Lazauskas: Hi and welcome to Accountable Innovation at Cannes. Aaron, thanks for being here. Aaron Shapiro: Thanks for having me. Joe: Alright. So you’ve been the CEO of Huge for 12 years now. A website was the one thing people did on internet. Joe: Favorite font? Aaron: To me the big thing is about the value of users. Aaron, thanks so much for being here.

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Six years ago, I launched a site to cover the intersection of advertising and technology in New York. One of my first profiles was on Huge—a small, red-hot Dumbo design agency that had worked on a mobile streaming app called HBO Go.

This past summer, I caught up with Huge founder Aaron Shapiro, who has since turned his small shop into a full-services operation with thousands of employees all over the world. Shapiro jumped into the hot seat to discuss how you measure the ROI of design, the biggest change in advertising over the past 12 years, and his favorite font.

Check out the clip below, which was created as part of our Accountable Innovation Series in partnership with Magnet Media, an industry-leading global strategic studio.

Transcript:

Joe Lazauskas: Hi and welcome to Accountable Innovation at Cannes. I’m Joe Lazauskas, editor-in-chief of Contently, and I’m here with Aaron Shapiro, the infamous CEO and founder of Huge. Aaron, thanks for being here.

Aaron Shapiro: Thanks for having me.

Joe: We got you in the hot seat, five rapid-fire questions. Are…

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