This means you’re missing out on an opportunity to get your vehicles in front of an audience that is ready to buy if you video isn’t a part of your 2017 marketing strategy. To get up to speed, before you launch a full-fledged video marketing campaign, create content your audience will love by following these five steps. You may find speaking to an “invisible” audience in a video harder than you’d expect. Educate your audience When creating your video marketing campaign, assume the viewer knows nothing about your dealership, the cars in your inventory, or the services you provide. Videos are a great educational opportunity, so create content that solves viewers’ problems. These videos may be about the steps in buying a vehicle, its service and maintenance after purchase, etc. In addition, nearly 5 billion videos are watched on YouTube every day. Whether it’s telling customers how to take a test drive, schedule an oil change, or sign up for your newsletter, your video needs to guide the viewer to the next step. Here are a few ideas for CTA taglines to get you started: Watch more videos now! Make it easy for your buyers to find it by placing it in locations they frequent online.
Videos deliver an interactive, immersive experience that forges
a personal connection with consumers
When it comes to video marketing, do you feel like you’re stuck
in first gear? Are you telling yourself that video production takes
too much time or costs too much money?
The truth is, you no longer need a huge budget to make great
video content. Keep reading to find out how video marketing can
help your dealership pull ahead of the competition in 2017.
Keep ahead of the curve
Hyperfine Media found that
64% of users are more likely to buy a product online after
watching a video, and that enjoyment of video ads increases
purchase intent by 97%. This means you’re missing out on an
opportunity to get your vehicles in front of an audience that is
ready to buy if you video isn’t a part of your 2017 marketing
strategy.
Here’s the bottom line: Because one-third of all online activity
is spent watching videos, tapping into this channel can help your
dealership sell more cars. Unlike blogs or text-based marketing
content, videos deliver an interactive, immersive experience that
forges a personal connection with viewers.
Few marketing channels can duplicate video’s ability to elicit
emotion, and this can be a powerful tool for generating and
converting leads during
each stage of your customers’ buying journey.
Go from 0 to 60 in 5 steps
There’s no denying the potential of video marketing. When your
dealership is up against cute cat videos and the latest viral
sensation, however,
your content needs to stand out.
To get up to speed, before you launch a full-fledged video
marketing campaign, create content your audience will love by
following these five steps.
1. Get ready for your close-up
You spend all day talking to customers…
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