Livestreams are considered one of the most effective ways to engage with your audience. And, if you’re not able to keep them interested and engaged from the start of the livestream to its end, you’ll find yourself speaking only to yourself. Be solidly prepared before the live stream starts. That’s what will keep your audience engaged. Make sure the microphone, camera and lighting equipment are working well. And creating that connection is important to keep your viewers engaged. Have a "conversation" with your audience. That way, every participant will feel you have a genuine interest in him or her. You can make your livestreams more engaging when you have a guest who goes live with you. Another good idea is to bring in a former client you worked with.
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Livestreams are considered one of the most effective ways to engage with your audience. According to a report released by Facebook, viewers spend three times as much time watching live videos as they do with on-demand video content.
Related: 8 Signs You’re Live-streaming for the Wrong Reasons — And How to Overcome Them.
Video may also offer a trust benefit. Consider: Consumers prefer to buy from or hire the services of businesses they know, like and trust. And, consumers are 64 percent more likely to purchase a product after watching a video.
However, as effective as live-streaming may be, it puts you “on the spot” when you go live. You become more aware of the need to make sure that you’re able to capture and sustain your audience members’ interest. And, if you’re not able to keep them interested and engaged from the start of the livestream to its end, you’ll find yourself speaking only to yourself.
So, if you want to enjoy the business benefits that come with live-streaming, you’ll first have to learn how to engage and delight your viewers. Here are four tips to help you do just that.
1. Be solidly prepared before the live stream starts.
A lot can go wrong when you go live. That’s why the best way to minimize errors is to prepare before you start streaming. It doesn’t matter if you’ve been live-streaming for years or you’re just starting out. Don’t ever underestimate the importance of being prepared.
Once you’ve done that, inform your audience when you plan to go live. What’s a successful livestream without anyone to watch it? Hit up your community members, message them and make an announcement on all social media platforms where your target audience hangs out.
Next on the list is to make sure you have a good grasp of the content you want to share with your audience. People can tell if you’re not sure of…
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