How to Boost a Post on Social Media [Facebook, Instagram, and Twitter]

What does it mean to boost a post? When you boost a post on social media, you pay social media platforms to amplify one of your existing post’s reach to your followers, a recommended audience, or a targeted audience. How to Boost a Post on Social Media Facebook 1. Click “Boost Post” on the bottom right corner of your Facebook post. Before you boost your Facebook post, you can either distribute your post to a recommended audience that Facebook will make for you or create a new audience based on a robust set of targeting options and distribute your post to them. Set your boosted post’s budget and duration. Facebook will estimate how many people your post will reach based on your budget and duration. Whatever your goal is for the specific post you want to boost, make sure you choose the option that best aligns with it. Instagram will estimate the expected reach and clicks that your post will attract after you set your post’s budget and ad duration. After setting your budget, Twitter will estimate the amount of impressions and engagements your boosted Tweet will attract.

Author: Clifford Chi / Source: hubspot.com

In the social media marketing world, marketers reminisce about the times where they could fill up on organic reach a lot like my parents reflect on their college years — those were the good old days.

But similar to how the real world flipped most people’s life upside down when they graduated from college, social media’s purge of organic reach flung marketers on a spinning teacup ride.

With almost 3 billion social media users today, millions of brands have promoted their content on these platforms for years. But the popularity of social media has flooded each platform with hoards of articles, photos, and videos, skyrocketing the supply of content while the demand for it has plateaued. This has decimated the amount of opportunities that brands can leverage to interact naturally with their fans.

Needless to say, social media marketing is a pay-to-play strategy now. And one of the most effective ways to leverage paid social media advertising is by boosting your posts.

What does it mean to boost a post?

When you boost a post on social media, you pay social media platforms to amplify one of your existing post’s reach to your followers, a recommended audience, or a targeted audience. It’ll show up as a sponsored post on your audience’s feed.