Facebook to launch app for video creators later this year

Facebook to launch app for video creators later this year

Facebook to launch app for video creators later this year. On Friday, Facebook announced that later this year they will roll out a mobile app for video creators to produce and publish live and on-demand videos to the social network; keep up with fans across Facebook, Instagram and Messenger; and track their videos’ performance. YouTube rolled out its own app for creators called YouTube Creator Studio in 2014. Facebook launching app for video creators later this year (its version of YouTube’s Creator Studio) pic.twitter.com/ngtLNvYYjV — Tim Peterson (@petersontee) June 23, 2017 Facebook’s to-be-named app will basically be a revamped version of Facebook’s existing Mentions app that caters to celebrities and other public figures with large fan bases and was where Facebook first made Facebook Live available. Creators will be able to use the app to stream a live broadcast or record an on-demand video. Creators will be able to add intro and outro segments to their live broadcasts, and they’ll be able to post custom stickers that viewers can then use when interacting with the broadcast. Join the martech community October 2-4 in Boston and tackle digital transformation at the intersection of marketing and IT. MarTech delivers vendor-agnostic insights and marketing, technology and management topics designed to help you succeed. Register now! About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011.

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Facebook continues to step up its fight with YouTube for the hearts and minds and, most importantly, content of YouTube’s creators.

On Friday, Facebook announced that later this year they will roll out a mobile app for video creators to produce and publish live and on-demand videos to the social network; keep up with fans across Facebook, Instagram and Messenger; and track their videos’ performance.

Not coincidentally, Facebook announced the app at VidCon, a Comic-Con-like convention for the digital video crowd that has been synonymous with YouTube and is sponsored by the Google-owned video service. YouTube rolled out its own app for creators called YouTube Creator Studio in 2014.

Facebook launching app for video creators later this year (its version of YouTube’s Creator Studio) pic.twitter.com/ngtLNvYYjV

— Tim Peterson (@petersontee) June 23, 2017

Facebook’s to-be-named app will basically be a revamped version of Facebook’s existing Mentions app that caters to celebrities and other public figures with large fan bases and was where Facebook first made Facebook Live available. Existing Mentions users will be automatically upgraded to the new app when it becomes available, said Facebook product management director Daniel Danker.

According to a presentation by Danker at VidCon, the Creator app breaks down…

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