When we see people we know or admire purchasing products or trying out certain restaurants, something tells us we have to try out these experiences too. If there’s any way for marketers to convince customers to buy, social proof is the way to go. Consumers have adapted to trusting what others say while seeing other people buying and loving products because it gives them the reason to trust what they’re purchasing. Customer reviews and client testimonials It doesn’t seem to matter whether reviews and customer testimonials come from someone you know as Nielsen reports that 92 percent of visitors will trust a recommendation from a colleague or friend while 70 percent will trust a recommendation from a complete stranger. Brands often showcase client testimonials on their website as social proof that their business is legitimate and brings positive results to its customers. When visitors see this, it shows they can trust the business enough to make a purchase and not feel uncomfortable about it. It’s actually a good thing to showcase negative reviews because it shows lack of bias and earns you credibility. Influencer endorsements Influencer marketing uses well-known people on social media and those with a large following to promote brands and products in return for money. The potential revenue you could rake in from this method is outstanding as there’s a lot of power in influencers telling their audience to check out a new product or business. Research by eMarketer found that 48 percent of marketers plan to boost their influencer marketing budget in the near future as they see the value it brings to their business.
When we see people we know or admire purchasing products or trying out certain restaurants, something tells us we have to try out these experiences too. Other people have enjoyed it and it worked for them, so why can’t we do that too?
If there’s any way for marketers to convince customers to buy, social proof is the way to go. This is a social and psychological phenomenon where people recommend the products and services they’ve tried and, as a result, users who see this get interested in that product too.
According to Think With Google, 40 percent of millennials say their favorite creator understands them better than their friends. Consumers have adapted to trusting what others say while seeing other people buying and loving products because it gives them the reason to trust what they’re purchasing.
If you’re looking for ways to boost your sales using social proof, here are three to get you started.
1. Customer reviews and client testimonials
It doesn’t seem to matter whether reviews and customer testimonials come from someone you know as Nielsen reports that 92 percent of visitors will trust a recommendation from a colleague or friend while 70 percent will trust a recommendation from a complete stranger.
Brands often showcase client testimonials on their website as social proof that their business is legitimate and brings positive results to its customers. Customers also like to use social media to express their opinions. When visitors see this, it shows they can trust the business enough to make a purchase and not feel uncomfortable about it.
Enable customer reviews of your products and don’t try to hide any negative feedback as this will only hurt you. It’s actually a good thing to showcase negative reviews because it shows lack…
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