Why social media drives real estate marketing

Why social media drives real estate marketing. A total of 1,505 mentions were recorded from 1 August- 15 September about the region’s leading property exhibition and the mentions were made not only by UAE social media users but also international buyers. Social media influencers were also part of this year’s Cityscape, showing the growing popularity of influencer marketing in the region. Adele Coelho, Head of Marketing at Meltwater, says, “In today’s social media marketing arena, influencers with a strong follower base play a vital role in driving awareness about the company’s marketing initiatives and services. If you are participating in a show, highlight the properties that you will be showcasing, talk about their unique features, share your CEO’s thoughts on the latest developments in real estate industry, highlight industry reports that validate your line of thought, repost industry articles and share tips for buying and decorating. Plan ahead and have a calendar in place for the various topics you will be tweeting or sharing on different social media channels. Target Influencers As we saw in the case of Cityscape, there were companies that had influencers visiting their stands and posting about their experience on their Instagram and other social media channels, thus creating a ripple wave of interest among their followers. Our influencer platform, for example, helps companies to narrow down their search and identify niche or local influencers who are relevant to their brand. Monitor and Evaluate Before you launch a digital campaign, it is very important to set the key metrics for measurement. This will help you understand user sentiment, gauge competition and evaluate the reach of your campaign.

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Why social media drives real estate marketing

Real estate businesses are increasingly investing in social
media marketing to reach their potential customers, new research
suggests.

Global media intelligence firm, Meltwater, analysed the social media
responses during the Dubai Cityscape property show and the results
show how digital media is driving real estate demand.

A total of 1,505 mentions were recorded from 1 August- 15
September about the region’s leading property exhibition and the
mentions were made not only by UAE social media users but also
international buyers.


Meltwater second

An analysis of social media coverage of CItyscape, shows that
not only people in UAE and other Arab countries were engaged with
the annual event, but also people from different regions in the
world like USA with 9%, UK with 7% and Turkey with 5%.

Social media influencers were also part of this year’s
Cityscape, showing the growing popularity of influencer marketing
in the region.

Kuwaiti TV presenter, Noha Nabil, commented on her Instagram
about Emaar properties, art, travel, food and fashion blogger Mina
Al Sheikhly shared about Queue Point DubaiLand project by Mazaya
Holdings on her Snapchat and Instagram accounts and Shahdal
Jumaily, a Dubai-based architect and fashion entrepreneur, posted
about her visit to the show.

Adele Coelho, Head of Marketing at Meltwater, says, “In today’s
social media marketing arena, influencers with a strong follower
base play a vital role in driving awareness about the company’s
marketing initiatives and services. This trend has grown beyond the
fashion and beauty sector, and has now become the norm even in the
real estate industry.”

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