Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

TechCrunch Marketers struggle to keep up with content creation demand for their personalization efforts New Adobe survey data shows the content scaling challenges digital marketers are increasingly facing as demand for content creation and personalization has risen. Marketing Land Should You Entrust Chatbots With B2B Customer Communication? With some predicting that by 2020 85 percent of customer interactions will be with chatbots, Forbes takes a look at their expanding role in B2B communications. Forbes Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel Facebook has launched its own first-party tracking-cookie-powered pixel, with October 24 set as the release date for the new option in its Events Manager. AdExchanger How Advertising Pros Plan To Leverage The 70 Million Household Voice Search Bonanza Forbes takes a close look at the increasing importance of creating a successful sonic brand identity, and the challenges of targeting the roughly 70 million U.S. households using voice search. Forbes Facebook’s ‘Premieres’ videos now available to all global Pages Facebook has announced its Premiers video format, along with Live Polls and Top Fans, three of the notable new features the social giant has recently rolled out. The report examines digital content use, with Google, Facebook, Waze, and YouTube all continuing to carry sizable shares. MediaPost Video Swells to 25% of US Digital Ad Spending Among U.S. digital advertising spend, video has grown to hold a full quarter portion, according to a new forecast that sees Facebook taking almost 87 percent of social video ad spending, among other findings. eMarketer Generation Z Americans love Snapchat, Instagram, YouTube mobile apps: A Foolish Take The Motley Fool looks at a collection of new survey findings showing that some 50 percent of Gen Zers couldn’t “live without” YouTube, one of several insights detailed. MarTech Today How Voice-Activated Tech Will Change Content Marketing With 55 percent of U.S. adults expected to have a smart speaker by 2022, voice-activated technology is poised to change the way digital marketers utilize content marketing.

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Google+ for G Suite lives on and gets new features
Despite Google shutting down Google+ after an API glitch allowed access to user data, its business version lives on and has even bene given new features. TechCrunch

Marketers struggle to keep up with content creation demand for their personalization efforts
New Adobe survey data shows the content scaling challenges digital marketers are increasingly facing as demand for content creation and personalization has risen. Marketing Land

Should You Entrust Chatbots With B2B Customer Communication?
With some predicting that by 2020 85 percent of customer interactions will be with chatbots, Forbes takes a look at their expanding role in B2B communications. Forbes

Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel
Facebook has launched its own first-party tracking-cookie-powered pixel, with October 24 set as the release date for the new option in its Events Manager. AdExchanger

How Advertising Pros Plan To Leverage The 70 Million Household Voice Search Bonanza
Forbes takes a close look at the increasing importance of creating a successful sonic brand identity, and the challenges of targeting the roughly 70 million U.S. households using voice search. Forbes

Facebook’s ‘Premieres’ videos now available to all global Pages
Facebook has announced its Premiers video format, along with Live Polls and Top Fans, three of the notable new features the social giant has recently rolled out. Marketing Land

Digital Media Content Consumption Posts 15% Gain
Consumption of digital media content…

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