The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message. There are a lot of ways in which content and social media posts can benefit from using the color, and business owners will see a spike in interest when it is used to good effect. Here’s why ultra violet is perfect for marketing – and why you shouldn’t ignore the Pantone Color of the Year. That makes it a graphic designer’s dream. Even when you don’t consciously realize it, the familiarity effect can have a strong psychological response. Seeing that flash of ultra violet in your marketing can make viewers more likely to respond to your brand in a positive way. Although familiarity can lead to a more positive response, over long periods of time it can also wear off and become unengaging over time. Create a new graphic template for your social media posts. It shows you are on trend Using the Pantone Color of the Year in your marketing efforts demonstrates that you are on trend, current, and aware of your environment.
The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message. There are a lot of ways in which content and social media posts can benefit from using the color, and business owners will see a spike in interest when it is used to good effect. Here’s why ultra violet is perfect for marketing – and why you shouldn’t ignore the Pantone Color of the Year.
It’s ideal for graphic designs
This bright and vibrant color is perfect for graphic design, as it will add a real pop to any image. That can be done during a brand photoshoot, in which clothing and accessories can be carefully selected, or added as a graphic element such as a text or background. It can be as subtle as a small flash, or it can be used to dominate the design and make a big impact.
However you use it, one thing is clear: this color stands out. That makes it a graphic designer’s dream. It won’t fade into the background, and even a small touch can make a big difference to the overall look and feel of the design. Using a strong color like this can really help to pull viewers in.
Having a particular color to use can also be very beneficial to your graphic design team. It takes out some of the guesswork for the design and allows for more focus on the actual content.
It’s easily recognizable for viewers
Once Pantone announces their choice for color of the year, brands begin to use it in all kinds of ways. Not only is it a popular choice simply because Pantone said so, but the analysts behind the choice also look at emerging trends and predictions to choose a color that would likely have been popular anyway. Put these factors together and ultra violet is a color that you will be seeing everywhere and on everything.
This is fantastic news for marketers who are using it to try to gain attention. While you may think that social media and advertising spaces would become oversaturated with the color, the reverse is actually true. Instead, it creates something that psychologists refer to as the familiarity effect.
The familiarity effect is what happens when you become…
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