If you’re interested in using these colors on your website, here are the exact color codes you’ll need: As you can see, you need just two or three colors to be appealing to an audience. You don’t need to have lots of busy colors to have an appealing website color scheme. But they also have a website color scheme that’s trendy as well. This goes far beyond just picking pink designs for women and blue designs for men. If you like this design and think that the modern feel would work well for your website, you can use these color codes as a reference when you’re choosing your color scheme: 6. If you like the modern look of these soft yellow tones paired with grey and deep green, check out these color codes: 7. So for those of you who want to go modern and bold with your color scheme, consider using these color codes with red on your website. Of course they have a modern and trendy color palette on their website. To update your website with a look that’s modern, trendy, and unique, you can use any of the palettes in this guide. What colors schemes are you using on your website now?
There’s a lot to take into consideration when you’re designing a website: there’s the layout, the architecture, the CTAs, picking your domain name, setting up a host, configuring the backend, picking a theme, perfecting the wording of your value proposition, and deciding which visuals to use. The list goes on and on.
All too often website color scheme is an afterthought.
So many site owners put little to no thought into picking their website color palette, let alone a trending color scheme. They think, How important could website colors really be?
Well, the color choices on your website, and how dated they feel, has a bigger impact on visitors than you might realize.
In fact, research shows that people judge products within 90 seconds of exposure — and 90% of that judgment is based on color alone. Choosing the right colors can enhance readability by 40%, increase comprehension by 73%, and improve learning by 78%.
Colors are one of the most important elements that add credibility to your website. According to HubSpot, 46% of people rank the design of a website the number one factor in determining the credibility of a company.
The University of Toronto conducted an interesting study on colors and how they are perceived by individuals. The results were very intriguing. They determined that most people prefer combinations of simple colors. In most cases, just two or three colors were perceived as appealing. That’s why sticking to a color palette is so important to the success of your site, and ultimately your business.
But there are more than 10 million colors in the world. That’s overwhelming, to say the least. How can you determine which colors are the best for your website?
Whether you have a new site that you’re designing from scratch or an old website that needs a facelift and some improvements, you’ve come to the right place. This guide will show you which site color palettes are trending in 2019, so you can find the best ones for your website. We’ll look at examples of real websites and list some of the exact color codes used for on those sites.
1. Soft tones
Soft tones are definitely trending in 2019. Creations Namale is a jewelry brand based in Canada. Here’s a screenshot from the 2019 look book on the homepage of their website:
The colors are soft, classy, and very appealing. It’s a perfect choice for a brand in the fashion industry selling jewelry. The simple tones work well with each other and the jewelry stand outs.
In addition to the simple color scheme used on this site, the layout takes the same approach. The white space lets the page breathe. This will be a common theme as we continue throughout this guide.
As you can see, there is minimal text. Rather than trying to cram as many products as possible onto one page, this site takes the approach of just one at a time.
If you’re interested in using these colors on your website, here are the exact color codes you’ll need:
As you can see, you need just two or three colors to be appealing to an audience. If this site had used six or seven color tones in the design, the simplicity and trendy effect would be lost.
2. Simple grey, off white, and a pop of red
Let’s continue with the simplicity trend. You don’t need to have lots of busy colors to have an appealing website color scheme. Simple website color palettes are less distracting and allow your audience to focus on what’s important to them. Check out this page from Tareq Portfolio. Tareq Ismail is an experienced designer, so it’s only natural that he chose a powerfully simple design and color scheme for his own website.
This page is a bit different from the previous example. There is more text on the page, but it’s still simple and easy to read. Rather than using a pure white tone, Tareq chose a slightly off-white color to blend with his grey and red color palette. This off-white works well since he’s wearing a white shirt in the image on this page. The subtle hints of red the text really complete the look and take a page that would be otherwise boring and make it pop.
These are the color codes used on Tareq’s site.
3. Gradient blues and greens with white text
Stripe is a payment processing software for Internet businesses. It’s a very popular tool used by ecommerce companies. As a technology brand, Stripe needs to stay up to date with all of the latest tech trends. But they also have a website color scheme that’s trendy as well.
Before we look at what their website looks like today, take a look at what their site looked like six years ago, back in 2013:
Is there anything wrong with this design? On the surface, it just looks a little bit boring and dull. There’s nothing about it that’s really visually appealing.
But Stripe made adjustments. It’s current color palette uses a technique that’s been growing in popularity: gradients. Take a look for yourself:
By using a gradient scale, Stripe takes a very simple blue color and blends it with different tones. The difference between the 2013 site and the 2019 site is like night and day. Even if you’d seen the two homepages without knowing the years, you’d have been able to identify the newest one.
If your website is currently outdated, and looks more like the Stripe site from 2013, try adding color gradients to give your palette a more modern look.
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