How Strategic Use of Color in Web Design Can Increase Conversions

How Strategic Use of Color in Web Design Can Increase Conversions

Not too many people realize, however, that the color used in the web design is one of them. Colors make a website look pretty, but they do more than that. The colors you use on your website can also bring out certain reactions, emotions, and attitudes from your visitors, at least according to color psychology. A sub-field of behavioral psychology, color psychology focuses on how colors affect human behavior. Red If you’re a marketer and you’d like to create a sense of urgency, there is no better color to use in your materials than red. Proof of this is the fact that many web designers prefer to use orange for their call-to-action buttons. Black Black may be most commonly associated with death, doom, and gloom, but it’s more than that. Color psychology generally gets the behavioral links to the color right, which is something not lost on web designers and marketers. Choosing your web design colors to boost conversions When your agenda or business can be categorized under the fields mentioned earlier in this article, it’s natural for you to go for the colors closely associated with them: Green for environmental causes or products, white for healthcare-related concerns, and so on. If your website is geared towards children, then your web design could benefit from a splash of vibrant colors like yellow, green, or even red.

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How Strategic Use of Color in Web Design Can Increase Conversions

A person can set up a website to serve any purpose he or she has in mind. Some do it to push a social or political agenda, while many do it to make money.

Whatever their purpose, webmasters are primarily concerned with getting conversions. A conversion could come in the form of a subscription to a newsletter, someone filling out a contact form, or a visitor buying a product or service being offered.

While increased traffic and higher ranking in search results are important indicators of a website’s success, there is nothing like getting conversions to tell a webmaster that he or she is doing things right.

One could have massive amounts of traffic and skyrocketing rankings and still get few to no conversions.

A lot of factors affect conversion rates. Not too many people realize, however, that the color used in the web design is one of them.

Colors make a website look pretty, but they do more than that. The colors you use on your website can also bring out certain reactions, emotions, and attitudes from your visitors, at least according to color psychology.

What is color psychology?

A sub-field of behavioral psychology, color psychology focuses on how colors affect human behavior. It studies colors and the emotions, attitudes, and values associated with them.

Here are some basic colors and the human behaviors associated with them.

Blue

Blue has always been associated with calmness and serenity. It’s also a cool color and is believed to have the capability to lower people’s blood pressure and heart rate.

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As an idiom in the English language, blue is synonymous with being sad.
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Blue is a popular color for businesses, as it represents stability, reliability, security, intelligence, and trust, qualities that organizations would like to possess and project to the community.

Red

If you’re a marketer and you’d like to create a sense of urgency, there is no better color to use in your materials than red.

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An ad for a clearance sale, for example, with a very red background can send people’s hearts racing when they see it. In all likelihood, they will rush to where the sale is happening so they won’t miss out on the discounts being offered.

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Red is also commonly known as the color of passion, which could range from love to jealousy and danger.

Yellow

Being the color of sunshine, yellow naturally fills people with a sense of cheerfulness and optimism.

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Some people also claim that the sight of anything yellow makes them feel a bit younger.

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