How Can Manufacturers Successfully Leverage Social Media?. In fact, social media marketing is something that can also serve as an impactful tool for businesses across a range of B2B sectors. This is particularly true in the manufacturing industry, where an estimated 85% of marketers cited content and social marketing drives as key drivers of sales in 2015. With this in mind, here are three effective ways in which you can successfully leverage social media for the good of your brand: – Make Facebook and LinkedIn the Focal Points of your Social Marketing Strategy While all businesses should look to develop an integrated and tailored social profile (in order to effectively target customer segments), this is particularly important in the manufacturing sector. For B2B manufacturers, LinkedIn is another powerful and effective platform. This site is far more stream-lined and professional in its nature than Facebook, which in turn offers access to potential partners and an entry point into long-term, client relationships. One of the best ways for manufacturers to capitalise on this trend is to broadcast on YouTube, as this platform currently boasts over one billion unique users and enables brands to establish their own, independent channels. Empower Followers, Customers and Clients as Social Contributors One of the biggest concerns that manufacturers about social media marketing is their ability to consistently produce engaging content. Twitter is central to this process, whether you are interacting with followers, gathering real-time insight or attempting to drive efficient, after-sales service. Regardless of how you engage your customer or client base through social media and the Twitter platform, however, the key is to create real-time interaction and an organic channel through which to market your products.
When it comes to marketing and leveraging the influence of
social media, businesses are often inhibited by preconceptions and
narrow thinking. One example is the notion that social media
marketing is the sole preserve of B2C sectors, for example, which
often deters inexperienced firms in B2B markets from embracing this
unique and accessible channel.
In fact, social media marketing is something that can also serve
as an impactful tool for businesses across a range of B2B sectors.
This is particularly true in the manufacturing industry, where an
estimated
85% of marketers cited content and social marketing drives as
key drivers of sales in 2015.
Social platforms including LinkedIn and YouTube were also
referenced as increasingly influential resources, particularly in
relation to the effective sharing and distribution of content.
3 Ways in Which Manufacturers and Product Managers Can
Harness Social Media
This is an encouraging trend, and one which suggests that the
manufacturers and product managers that have leveraged social media
have achieved positive and measurable results. This is something
that less knowledgeable or experienced brands within the
manufacturing sector can learn from, as they harness the reach and
influence of social channels to drive sales and brand
awareness.
With this in mind, here are three effective ways in which you
can successfully leverage social media for the good of your brand:
–
Make Facebook and LinkedIn the Focal Points of your
Social Marketing Strategy
While all businesses should look to develop an integrated and
tailored social profile (in order to effectively target customer
segments), this is particularly important in the manufacturing
sector. Whether you produce your own products and sell directly to
consumers or are hoping to engage B2B clients, you will need to
choose a viable range of channels that provides a showcase for your
ranges and markets them appropriately.
In terms of core elements, you need to integrate Facebook and
LinkedIn at the heart of your social marketing strategy. Facebook
offers you instant access to a user base in excess of one billion,
so creating a company profile and using this to highlight products
and innovations provides tremendous reach. This can be also be used
to integrate alternative marketing tactics, primarily by sharing
blog posts, details of product launches and any innovative
promotional campaigns aimed at optimising sales conversions.
While Facebook offers you access to a huge, global audience,
however, you will need to ensure that you deliver the most relevant
and…
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