There are so many things to think about – research, planning, content creation, sharing and of course engaging with your audience. Consider the needs of your target audience and which social networks they favour. Once you’ve decided the kind of content to create, make sure it matches your branding, tone of voice and business objectives. The best part about content creation and sharing these days is that you can create great content without being a professional. There are a number of social media marketing tools that can help you improve your writing and designs. Seasonal holidays are a great opportunity to offer something special to your customers – be it a discount, free gift with each purchase or some extra content to entertain them. And if you are attending an event, make your presence known on social media by posting, or even streaming live video. Social can drive SEO success You have probably heard about using topic related hashtags with your posts to extend your reach. Using keywords in social media posts. Thoughtful and targeted automation can help grow your business while you are away from your desk, making a great addition to your social media strategy.
So, you’re looking to create a social media strategy, but where
do you start? There are so many things to think about – research,
planning, content creation, sharing and of course engaging with
your audience. That’s why we’ve broken it down to seven key areas –
to help you to build a strong foundation for your strategy.
And if you are still in doubt as to whether it’s worth getting
into social
media for your business, there’s no need. Social media is no
longer the poor relative of marketing channels and has now matured
into a fully fledged part of all effective digital marketing
strategies.
How to create a winning social media strategy
1. Fail to plan, plan to fail
Before you start posting on social media, you will need to
develop a plan. Research your market and define your target
audience to identify which social media networks give you the best
reach and engagement.
A large part of your success will depend upon how well you
plan
your social media campaigns (and optimize them). Bear in mind
that social media campaigns need to either educate or entertain
their audience, rather than shamelessly promote products.
Social media can help your business achieve a number of
marketing objectives, from simple goals like increasing website
traffic to more sophisticated aims like becoming a thought leader
or building brand presence.
First you should establish your SMART
objectives:
- Specific – target a specific area for improvement.
- Measurable – quantify or at least suggest an indicator of
progress. - Assignable – specify who will do it.
- Realistic – state what results can realistically be achieved,
given available resources. - Time-related – specify when the result(s) can be achieved.
2. Create social media content that resonates
Your content is at the heart of your social media presence – so
you need to investment time and effort into its development.
Consider the needs of your target audience and which social
networks they favour. Then with that in mind you can establish what
kind of content you can create frequently, whilst maintaining
quality and remain within your resource limitations.
For some businesses, it’s images and blogs, whereas for others –
videos, whitepapers or case studies make much more sense. Once
you’ve decided the kind of content to create, make sure it matches
your branding, tone of voice and business objectives.
The best part about content creation and sharing these days is
that you can create great content without being a professional.
There are a number of
social media marketing tools that can help you improve your
writing and designs.
It’s November, a fresh opportunity for productivity. Get…
COMMENTS