6 Daily SEO Tactics You Aren’t Doing But Should Be

If we were to just increase our SEO budgets every year without changing anything else, we’d all go out of business. People change and adapt, and your business needs to change with them. A great way to start is by focusing on content that is already on page one or page two of search results. If you haven’t yet optimized your site for mobile, you need to make the change right now. First, in Google Search Console, scroll down under “Search Traffic” and click on “Mobile Usability.” This will show your site-wide results: Google has also provided a free mobile-friendly test that you can use if you want to check single pages, such as your landing pages. Site search The Site Search function on Google Analytics can also help you understand exactly what people have been looking for on your website. Google search Simple Google searches also offer help for building out keyword and content plans. Use tools like Answer the Public to understand what questions your customers might be using voice search to ask. If you have a physical business, focus on local optimization to rank in on the first page of Google. Speed is increasingly important, and we all need to continually work on making our pages faster.

We all know that SEO is important for online marketing and organic traffic.

After all, people conduct more than 3.5 billion searches every day just on Google.

Not only that, but over 70% of clicks go to organic searches that rank on the first page of Google.

Ranking on the first page of Google can be the deciding factor to making your business thrive online.

You probably already know that, right?

According to estimates, businesses will spend over $72 billion this year on SEO services.

If you’re one of them, you’re definitely already aware of the importance of SEO.

The problem is that we sometimes learn SEO tactics that work and then we rely on them to always work.

You find something that’s making a difference, so you keep doing it. It makes sense.

But in reality, algorithms are always evolving. Google makes thousands of changes to its algorithm every year.

We need to adapt as the algorithms adapt if we want to keep up.

To help you do this, I’m going to show you six daily SEO tactics that you should be doing to keep up with Google’s algorithm changes.

But first, let’s talk a little more about why you need to adapt.

Change is vital for survival

People often fear change. Trust me — I get it.

It’s hard for us to move outside of our comfort zones.

The good news is that we usually don’t fear the actual change. We fear the loss of something.

Maybe you’re afraid to leave behind something that you know is working to try something that might work better.

Unfortunately, the worst thing you can do is refuse to change out of fear.

Change is a requirement for sustainable business no matter what industry, field, or market you’re operating in.

For the fast-moving digital marketplace, change is even more important.

Marketers are spending more on SEO every year.

Projections show that they’ll spend a total of $79 billion on SEO in two years — seven billion more than the enormous amount they’re already spending!

This means that the competition is constantly increasing. More companies are joining the race, and they’re investing more money on digital marketing.

If you fear change, your first reaction might be to throw more money at SEO to solve the problem.

But it won’t yield the results you want.

Plus, who has bottomless pockets to continually fork out money?

If we were to just increase our SEO budgets every year without changing anything else, we’d all go out of business.

Paying for more of the same won’t account for changes in the marketplace. People change and adapt, and your business needs to change with them.

You need to be aware of search engine algorithm changes and adapt to them.

Like I said earlier, Google makes thousands of algorithm changes every year.

In 2017 alone, they made ten significant updates, including Fred (which some SEOs later called Maccabees).

Internet use, and particularly mobile use, are also continuing to grow each year. In comparison to last year, mobile phone usage is up by 4% this year.

4% might seem like a small number, but it’s not when we’re talking about billions of people.

4% of five billion is 200 million. That’s 200 million extra people using mobile devices in just the last year.

This creates more changes we need to adjust for like mobile-first indexing.

Let’s look at the six new SEO tactics you should be adding to your toolkit so you can keep seeing growth in your traffic.

1. Optimize content for voice search

Voice search is a significant trend right now, and it’s a rapidly-growing market.

Google released this infographic way back in 2014.

Not surprisingly, voice search has only grown since then. At the start of this year, there were approximately one billion voice searches every month.

If you don’t adapt your SEO for voice optimization, you could miss out on a whole lot of traffic and sales. It’s time to jump on this bandwagon if you haven’t already.

Voice search calls for a whole new keyword research strategy.

Voice searchers use natural, long-form, conversational queries. If you’ve been focusing on short queries, this is going to be a shift.

What can you do about it?

Google Analytics doesn’t yet separate voice search in their search console, but they may do so soon.

In the meantime, use tools like Answer the Public to build an editorial content strategy for voice search.

Answer the Public provides you with a list of questions directly from the minds of your customers.

Within minutes, it can give you hundreds of questions that people are searching for.

You need to choose the country that you want to target. Then, click the “Get Questions” button.

At first, your results will look something like this:

This organization isn’t the easiest to navigate, but you can fix that.

Select “Questions” then “Data” to convert your results into grouped lists.

The first lists are all of the question-based results.

This a great way to find questions that users are asking.

Now, how do you take this knowledge and build it into your daily routine?

Make it a daily practice to write and plan content based on your keyword research for voice search. To start, you could aim for search results that appear as featured snippets.

After all, when you conduct a voice search, the featured snippet is the result that your device will read back to you out loud.

Featured snippets are search results that Google features before their organic results.

Featured snippets most commonly appear for questions since they aim to provide quick and simple answers.

For this reason, some also refer to them as answer boxes.

Google created them so that searchers can find the information they want without ever having to leave Google.

How do you target a featured snippet?

A great way to start is by focusing on content that is already on page one or page two of search results. Then, optimize those pieces of content for length and structure.

Here’s the optimal word count of different featured snippets:

Your whole article obviously won’t be that short. So how do you build in the snippet?

Make sure you ask the right long-tail question query. Use it in your article title and headers and reference it throughout the content.

Also, determine whether you can best answer the question by formatting your answer as a paragraph, table, or a list of bullet points. Be sure to answer the question in that format so that Google can easily display it as a featured snippet.

After you answer the question concisely in the ideal format, you can go into further explanation and deepen your answer in your article.