Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views

Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views

Interesting Not Interesting Share Tweet I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your video before you even start capturing anything. There are way too many companies out there creating great video content for you to just “wing it.” With that in mind, here are 4 things that you should take into consideration to make sure your videos get the most views possible. Start by asking yourself: “What are we going to do with the video?” Will it be a featured piece of your homepage or other website pages? of your video. It’s important to understand the pros and cons of different video hosting platforms to understand which one is the best for your audience and business needs. Some learning curve Price Free Pro Level: $99/month $199/Year Custom plans start at $1250/month Available only by request $59.99-499.99/month PRO TIP: No matter what video platform you choose to host your videos when they are actually on your website, it’s important that you upload a copy of that video to YouTube. Optimize Your Video Remember, just because you post your video, that doesn’t mean your target audience will actually find it. Here are a few ideas to help you get started: Alternative Cuts: Work with your video producer to brainstorm ideas about how you can get other video content from the interviews and footage you’ve already captured. Short Teasers for Social: Consider creating a 15-30 second cut down that you can use to create buzz around your video content.

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I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your video before you even start capturing anything. And the key to making sure your video gets the most views is often tied to what you do with it once the video is completed.

Too often, people create a shiny, highly entertaining video and then bury it on their website. Then they’re shocked that nobody finds it. Don’t just let your video sit there. Instead, think like a producer. Think backward and identify the right things to do with your video when you finish it.

Starting with a Strategy

At times, I’ve found myself clicking endlessly on a website trying to locate a video only to find out that the video wasn’t actually posted on the site. The only way to find it is to click on the YouTube button at the bottom of the page. Once you do find the video, you see it only has a handful of views.

Creating a video marketing strategy is non-negotiable for success. There are way too many companies out there creating great video content for you to just “wing it.” With that in mind, here are 4 things that you should take into consideration to make sure your videos get the most views possible.

1. What’s the Goal of Your Video?

When you are getting ready to create a video, it’s important to start with the end in mind. Start by asking yourself: “What are we going to do with the video?”

  • Will it be a featured piece of your homepage or other website pages?
  • Will it be primarily for social media? For ads, stories, or in your regular news feed?
  • Is it going to be used to recruit new employees on your careers pages?
  • Is your sales team going to use it as a sales tool?

There are so many different types of video out there today and not all videos are created equally. Knowing where and how you’re going to use your video will determine the content, length, style, voice, etc. of your video.

Thinking through the end game of your video can also help you create a post-production promotion plan that actually gets results.

2. Leverage Alternative Video Hosting Platforms

Many people immediately assume that YouTube is the best place to host videos. They’re not wrong. Over 5 billion videos are viewed on YouTube every single day. So, while it’s definitely in your best interest to make sure your content is discoverable through YouTube, it’s not the best tool for every job.

There is a wide variety of different video hosting platforms that are available on the market today. Often, YouTube is not the preferred software when you are embedding videos on your website.

It’s important to understand the pros and cons of different video hosting platforms to understand which one is the best for your audience and business needs. Every single one of these options has pros and cons.

Category YouTube Wistia Vimeo Pro Vidyard Brightcove Sprout Video
Customizable No Yes- Ability to change the player’s color Yes, ability to change the player’s color and add company logo Yes Yes- but can be hard to figure out Yes- Size and colors of the video player, page layouts, and themes
CTA features No Yes No Yes Yes Yes- Post Play only
User Permission Settings Yes Yes Yes: Up to 3 members Yes Yes Yes: 25-Unlimited logins depending on price plan
Integrations Limited: Google Analytics is the only one without using a 3rd party application HubSpot, MailChimp, Marketo, Pardot, WordPress and Google Analytics Limited: Adobe and Google Drive Eloqua, Marketo, Salesforce, Sales Cloud, MailChimp, HubSpot Chatter, HootSuite, Google Analytics, and more Oracle, HubSpot, Eloqua Constant Contact, MailChimp, Drip, Aweber, Campaign Monitor, Act-On, Hubspot, Intercom, Vertical Response, and Infusionsoft
Analytic Tools Basic: Total views, watch…

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