We know you’ve been waiting for them, so here they are: the June 2018 leaderboards for the top YouTube channels! While you can only see the top ten here (you can get access to more by signing up for full access to the Tubular Leaderboards), we’re going to show you the important trends and changes from this last month across the top 100 publishers and creators on YouTube. The highest average 30-day engagement rate (ER30) of the top ten publishers hit 2.5x, while the highest ER30 of the top 100 publishers hit an impressive 7.1x. The best 30-day average (V30) from the top ten was more than 21.8 million, while the best overall V30 across the top 100 channels landed at 74.5 million. Top YouTube Channels June 2018 Most of the top ten creators on last month’s chart probably look very familiar to those who follow our monthly leaderboards. Cars for Kids TV landed in the top 100 at #97 after jumping up 109 positions; it saw almost 246 million views and a 892K V30. But that doesn’t mean video showrunners can’t take advantage of the popularity of children’s content on YouTube; basically, if it’s in line with your brand’s goals and video strategy, you could attract lots of eyeballs by producing your own family-friendly content and using both paid and organic methods to get it in front of young audiences. ), but before the final two teams took to the field, brands and creators were using the global sports event to their advantage in some brilliant video marketing pushes. Tubular Video Ratings You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. Get the Full-List of Top 25 Video Publishers on Facebook & Other Video Platforms Tune in Every Month for the Most Up-to-Date Stats!
We know you’ve been waiting for them, so here they are: the June 2018 leaderboards for the top YouTube channels! While you can only see the top ten here (you can get access to more by signing up for full access to the Tubular Leaderboards), we’re going to show you the important trends and changes from this last month across the top 100 publishers and creators on YouTube. Let’s start with the key stats from June:
- The top ten most-watched channels garnered more than 10 billion total views.
- Creators #1-3 claimed at least 1 billion views each, with the top performer garnering over 2 billion alone; these creators all also stayed in the same positions they held in April.
- The highest average 30-day engagement rate (ER30) of the top ten publishers hit 2.5x, while the highest ER30 of the top 100 publishers hit an impressive 7.1x.
- The best 30-day average (V30) from the top ten was more than 21.8 million, while the best overall V30 across the top 100 channels landed at 74.5 million.
- Out of all 100 creators, 6 of them increased rankings by at least 100 positions.
Top YouTube Channels June 2018
Most of the top ten creators on last month’s chart probably look very familiar to those who follow our monthly leaderboards. Indian music label and movie studio T-Series, for example, continues to dominate at #1, while two other India-based channels (SET India and Zee TV) placed second and third. Additionally, we saw huge leaps in rankings for several music channels after they released new songs and content in June; for example, Maroon 5 jumped 419 spots, while the K-pop group BLACKPINK skyrocketed +552 positions! Even the channel of rapper xxxtentacion, who passed away on June 18, saw a +307 boost in ranking thanks to the release of a post-mortem music video.
However, we’ve known for years now that YouTube is a big deal in India. We also already know music is one of the most-watched types of content on the same platform. So instead of delving into those channels, let’s focus on other valuable data this month’s leaderboard revealed to us when we looked through all 100 of the top YouTube channels and creators:
Kids’ Entertainment Channels Grow Leaps and Bounds
Okay, okay, this isn’t news, either. Family-friendly programming frequently appears on Tubular’s YouTube leaderboards due to the genre’s massive view counts and higher-than-average V30s. That being said, ignoring the recent growth of some of these channels would be detrimental to video showrunners looking to tap into content trends and ideas for their own brands, especially if…
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