BuzzFeed’s Tasty Serves Up Sponsored Treats for Top Brands

BuzzFeed’s champion food property, Tasty, has been creating sponsored content for brands since March 2016, and is a regular on Tubular’s top sponsored video chart of the week. But this week, the property takes the top three spots, generating a combined 10.8M Facebook views in 3 days for its partners. Two of the videos focused on sweet treat recipes – ‘Sugar Cookie Cups‘ for Hershey’s, and ‘Crunch Bar Swiss Roll‘ for Butterfinger, with the ‘One Pot Spaghetti 4 Ways‘ walk-through claiming the #1 spot on behalf of Maggi. In the past 2 years, Tasty has worked with over 170 brand partners, creating over 2B sponsored views for them via Tasty’s own Facebook Page. The other big player in this week’s sponsored video chart is Jungle Creations who take 4 chart positions via its properties VT, and Twisted. VT and Top Golf partnered on an awkward first date clip which generated 2.5M sponsored views, and again with Thai financial brand ไทยประกันชีวิต on a tech ad which attracted 1.8M sponsored views in three days. Twisted and VT have partnered with 205 brands over the past 24 months, creating an extra 10.8M sponsored video views for their partners on Facebook. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Want to Know More About Sponsored Video? The Top Ten Global Videos Leaderboard chart is powered by the data provided by Dealmaker, and for more information on the industry-changing product please click here.