Source: Tubular Insights Do you ever feel like food was created for social media? With so many channels and platforms devoted to the food & beverag
Do you ever feel like food was created for social media? With so many channels and platforms devoted to the food & beverage industry today, your answer is probably “yes.” With over 24.5 Million followers on Facebook alone, Tastemade is taking full advantage of food’s online popularity. In fact, Tastemade’s Facebook page recently won a Webby Award for Best Food & Drink. Obviously, this award is for all of Tastemade’s content, but in taking a closer look at how Tastemade makes their most popular videos, brands can gain some helpful tips about what works online.
It’s actually possible to glean a lot about why Tastemade is having such success on Facebook from just one video. Just watch this mesmerizing clip about ice tray hacks which is Tastemade’s most-viewed video in the last 90 days, with a whopping 25.5 Million views:
Now let’s break the video down and figure out Tastemade’s recipe for their “secret sauce.” Cheesy, we know, but suddenly we can’t stop using food words!
Know What Device You’re Creating For
According to this 2016 LA Times article, Tastemade designed their studios specifically with online content in mind. One of Tastemade’s kitchen sets was built so that it would visually fit inside a mobile phone’s vertical video frame. You’ll notice in the popular video above, the frame is a simple vertical rectangle with a monochrome background. This no-muss-no-fuss approach is to directly service people scrolling though Facebook on their mobile devices. A giant, elaborate set might be great for TV, but it tends to be unnecessary when creating a video for a phone.
Plug in To Online Trends
It’s no secret that people love a good hack. Using something you have lying around the house for an unlikely purpose can be extremely satisfying. Hack videos have been popular online for years, one reason being they’re fundamentally tailor-made for social video in that they’re quick solutions to make your life easier. 2 of Tastemade’s 10 most-viewed videos in the last 90 days have the word “hack” right there…
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