![Are You Ready for GDPR? [Infographic]](http://www.marketinghub.today/wp-content/uploads/2018/04/are-you-ready-for-gdpr-infographic.jpg "Are You Ready for GDPR? [Infographic]")
The EU's General Data Protection Regulation (GDPR) is set to go into effect on May 25. It will dramatically change current data privacy laws throughout Europe, strengthening the protection of personal data. However, according to a recent report by Forrester Research, only about one-third of global companies say they are prepared for GDPR. To be clear, companies can still process personal data, but GDPR requires action and compliance, which may include collecting users' consent or explaining their "legitimate interest" in processing that data. The following infographic by SpotX, a video advertising and monetization platform for publishers, explains the history of GDPR and its goals, and provides a road map to compliance. Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE! We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast.
The EU’s General Data Protection Regulation (GDPR) is set to go into effect on May 25. It will dramatically change current data privacy laws throughout Europe, strengthening the protection of personal data.
If they want to avoid hefty penalties, companies that conduct business in the EU—or even process personal data originating from the EU—need to ensure their business practices adhere to the new law’s strict guidelines.
However, according to a recent report by Forrester Research, only about one-third of global companies say they are prepared for GDPR. Many have not yet completed the required work, which includes a data discovery process, data classification, data flow maps, and impact assessments—all of which will evolve their operating model toward privacy by design and by default.
One of the most important factors for companies to consider is GDPR’s expanded definition of what is considered personal data. Under the previous regulations, for example, information such as age, race, gender,…
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