Or a website engagement technique that used to entice your visitors to connect may simply frustrate them and encourage them to leave your site. Live chat alone won’t cut the mustard Gone are the days of a website’s reliance on “Contact Us” pages. Go back even one or two years and it would’ve been enough to install a live chat widget on your website and respond to customer inquiries within about 24 hours. Live chat by itself simply won’t cut the mustard. Instead, to engage with your visitors and meet their growing expectations for on-demand responses, you need a modern messaging software which is custom-built for customer engagement. Effective customer engagement is not just about being available to answer questions. It’s about providing context-driven information if and when a customer needs it and triggering messages based on user behavior. Automated lead engagement If you’re not delivering personalized messages to your prospects based on their behavior, then you are falling behind in a BIG way. The problem with most live chat tools and customer engagement platforms is that they lack adequate categorization of information, making the automation of responses ineffective. Freshchat might be exactly what you need to engage your leads and customers at scale.
It’s an epidemic.
A decrease in online user engagement is a significant and growing problem for businesses…
The methods for finding and connecting with your ideal audience in a digital world are evolving by the day, hour, minute.
The internet was once a place of relative simplicity. Creating a website was enough to help you stand out from competitors, generate qualified leads, and close more deals.
But as more of the world’s population accessed this revolutionary technology, expectations began to grow. Websites became better and better at understanding the intuitive behaviors of visitors and guiding them on a journey from a complete stranger through to an engaged customer.
Social media came along, and things changed again. Then there was content marketing, live video, chatbots, AI, and an array of fast-moving progressions that has left many online businesses scrambling to stay afloat.
Given the rapid speed at which things change in a digital world, if you take your eye off the ball for a moment, your digital strategy might come crashing down around you. A marketing tactic that worked yesterday may not work tomorrow. Or a website engagement technique that used to entice your visitors to connect may simply frustrate them and encourage them to leave your site.
So how do you fight back? How do you learn, adapt, and change your approach to online user engagement so your prospects want to stick around and see what you have to say?
Live chat alone won’t cut the mustard
Gone are the days of a website’s reliance on “Contact Us” pages. The archaic reliance on a two-day turnaround for a response from a contact form is becoming unacceptable as consumer expectations grow for on-demand attention. If you’re not ready, willing, and able to provide real-time feedback to customer desires then they will simply leave your website and find one of your competitors.
Go back even one or two years and it would’ve been enough to install a live chat widget on your website and respond to customer inquiries within about 24 hours. But not anymore.
Live chat widgets have been around for as long as I can remember. But in the recent years, with some smart innovation, they’ve kicked into gear in a big way.
Live chat by itself simply won’t cut the mustard. Especially if you are attracting a lot of visitors to your website. Efficiently maintaining an old-school manual live chat widget will drain all of your resources.
Instead, to engage with your visitors and meet their growing expectations for on-demand responses, you need a modern messaging software which is custom-built for customer engagement. I’m talking about live chat on steroids.
A platform such as Freshchat, for example, is a giant leap forward from legacy live chat software into the world of on-demand, resource-light, automated customer engagement.
What makes Freshchat unique?
Effective customer engagement is not just about being available to answer questions. It’s about providing context-driven information if and when a customer needs it and triggering messages based on user…
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