How B2B Audiences Engage with Business Content Online

How B2B Audiences Engage with Business Content Online

We know that 76% of B2B marketers publish blog posts. Know your audience’s business hours If you’re going to use social media to attract B2B audiences, which you should, you need to understand when these people are active. This is different from targeting a B2C audience. Email communication Email marketing is another effective way to reach your B2B target market. This will be different from a B2C email list building strategy. You may want to consider sending individual messages to your current and prospective clients as opposed to using email software for mass distribution. That’s why your blogging strategy is so important. Your email content should be mobile-friendly as well. In fact, 45% of B2B audiences read business content online to stay informed about industry trends. Once you understand how your target audience consumes business content online, you’ll be able to improve your overall B2B marketing strategy.

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As a B2B company, you need to learn how to properly market your brand to the right audience.

That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you.

This is especially important for businesses operating as B2B as well as B2C companies. You need to be able to segment your content for each audience.

If your company is strictly a B2B operation, the content creation process should be even easier for you. You won’t have to worry about consumer content at all.

But regardless of your situation, to do this effectively, you need to understand how B2B audiences engage with content.

Then, you can adjust your B2B marketing strategy accordingly to reach these people.

The majority of B2B marketers believe that their content marketing strategy is still in the early stages.

maturity level

Further, 91% of B2B companies use content marketing to promote their brands and reach their audiences.

But as you can see from the metrics above, the maturity levels of their marketing efforts are all over the board. Unless you’re in that top 9% who believe their strategies are sophisticated, it’s safe to say you could use some improvement.

That’s why I created this guide.

I’ll tell you exactly how B2B audiences engage with content. Then you can take this information to tailor your content strategy accordingly.

As a result, you’ll be able to generate more leads for your B2B company. Here’s what you need to know.

Focus on technology advancements

Your company needs to create business content that’s related to technology.

The best way to approach this is by discussing and showcasing new technological advancements your company has to offer.

Whether it’s new software, hardware, or other equipment, you’ll be able to offer exactly what your audience is looking for.

In fact, research shows that technology is the most popular business topic consumed by B2B audiences online.


This makes sense. Just think about it.

What is your B2B audience trying to accomplish?

Just like you, they want to improve their businesses. They’ll be researching the latest and greatest technology.

Even if your company hasn’t released new technology, you can still create content on the subject. Discuss industry updates and other advancements you’re anticipating.

Maybe you are developing something. You don’t need to wait until it’s released to share that information.

Learn how to build hype for a new product launch before the release.

Blog content

You know you need to create content focusing on new technology. But how do you distribute it?

You need to put lots of effort into your blogging strategy.

We know that 76% of B2B marketers publish blog posts. And 73% publish case studies.

You should do the same or risk falling behind your competitors. B2B marketing is a competitive field. Once a client builds a relationship with another company, it could be difficult for you to get their business.

But running a credible, informative, and resourceful blog will give you an edge.

That’s because 96% of B2B buyers say they want to consume content from industry leaders.

You can become that industry leader. Just make sure you publish content frequently to establish credibility. This will make it easier for you to get your target audience to engage with your content.

Plus, blogging is one of the best types of content that gets your audience into the conversion funnel.


If they’re reading your blog, it means they are on your website.

And that means they are more likely to convert, especially if you offer them actionable content.

After all, you’ve become an industry leader. The people reading your blog will be more inclined to use your products and services.

Furthermore, the publishing frequency of blog posts has a direct impact on website traffic.

This statement holds true for both B2B and B2C companies.

blog frequency
Simply put, the more blog posts you publish, the more inbound leads you’ll get.

Blogging will help improve your SEO strategy, which will result in expanding your reach through organic traffic.


Right now, your content might be good. But who wants to be good? That just isn’t enough.

You need to find ways to make your content great. Figure out how to stand out and speak to your B2B audience in ways they understand.

Learn how to enhance your content by building infographics.

Your brain processes images 60,000 times faster than words alone. Plus, 90% of information transmitted to your brain is visual. And 65% of people are visual learners.

That’s why infographics are so powerful, especially for B2B audiences.

infographics 1

As you can see from this data, 76% of B2B buyers said that infographics were a valuable part of the buying process.

This ranked higher than any other type of content from each buying stage.

As a B2B marketer, you need to create infographics to cater to your audience’s needs.

This can work in conjunction with your blogging strategy, discussed previously.

To make your posts more appealing, add custom infographics to them. As you can see from reading my content, I use images, graphs, and infographics in my blog posts all the time.

I believe in this strategy, and you should as well if you want to reach your B2B target market…