OK Go Slows Down ‘The One Moment’ for Morton Salt’s #GivingTuesday

OK Go Slows Down ‘The One Moment’ for Morton Salt’s #GivingTuesday. Since then,'Here It Goes Again' has tallied another 34 million views, making it the band’s most popular video (if you add back all the missing views). If you haven't seen it, it's definitely worth a watch, if only to see how many brands and creators have copied various aspects. The eye-catching results has already received 15.2 million views on Facebook, where videos typically get 50% of their total views on Day 1, and another 5 million on YouTube, where videos typically get 20% of their total views on Day 1. Now, in the old days, that’s about all that I could tell you. Maybe I’d speculate on how well OK Go’s latest video might do relative to the band’s earlier hits. But, I would be comparing views reached in a few days to views achieved over several years. This indicates that OK Go is back with yet another hit! Although, in many ways, the band never left – even after their first hit was robbed. So, even though their latest video uses slowmo, it’s benefitting from the faster discovery rate that OK Go can get uploading videos to both Facebook and YouTube compared to the old days, when the band could only upload videos to YouTube.

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They’re back! Although, in many ways, OK Go never left. The alternative rock band caught the public’s attention with their 2006 YouTube upload ‘Here It Goes Again’ which generated an impressive 46M views, before EMI Music inexplicably moved it to a VEVO channel in 2009, tragically resetting the video’s view count back to zero. Since then,’Here It Goes Again’ has tallied another 34 million views, making it the band’s most popular video (if you add back all the missing views). If you haven’t seen it, it’s definitely worth a watch, if only to see how many brands and creators have copied various aspects.

Nevertheless, the band soldiered on – demonstrating conclusively that they weren’t a one-hit wonder by making a series of follow-on hits, including, ‘This Too Shall Pass‘ (54.3M views), ‘Needing/Getting‘ (36.8M views), ‘I Won’t Let You Down‘ (31.1M views), and ‘Upside Down & Inside Out‘ (51.3M views).

Then, a few days ago, the band uploaded ‘The One Moment – Official Video” to Facebook as well as to YouTube. Their latest music video uses slowmo to slow down 4.2 seconds of real action across a video that is 4 minutes and 12 seconds long. The eye-catching results has already received 15.2 million views on…

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