How Multiple Campaigns With the Same Partner Can Maximise Sponsored Video Reach

These are the top 10 ranked by views generated in the first 3 days (V3). As well as Mosquito Joe, digital first publisher It’s a Southern Thing has been the brand partner on social video campaigns for Wickles Pickles, Red Diamond, Southern Grace, Priester’s Pecans, and Visit Sevierville and has generated a combined 68M extra views for those brands across its YouTube and Facebook channels in the last 90 days. Top 10 Global Sponsored Videos 8-14 July 2018 Taking the #3 spot after a series of video campaigns with various publishers across the tournament, ROLEX sponsored a video for Angelique Kerber celebrating her first Wimbledon title. Over the past 90 days the luxury watch brand has collaborated with 21 different partners such as Eurosport, ESPN, and the United States Golf Association to create campaigns around Wimbledon, and the US Open, often cross-posting the video content across the same partners but different social properties. ROLEX also teamed up with Vogue Italia and British Vogue to reach viewers of those channels with an interest in both golf and tennis. By working with different partners and sports-focused media publishers, ROLEX have generated nearly 27M extra views from sponsored content around their brand in the past 3 months. Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Our DealMaker product measures thousands of sponsored video campaigns from global brands and media companies. Want to Know More About the Opportunities Around Sponsored Video?