Digital Marketing News: HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads

Digital Marketing News: HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads

Here’s What We Learned About Content Marketing The performance of key elements in blog posts was the subject of a recent study by Backlinko and BuzzSumo, pulling statistics from 912 million posts and sharing findings relevant to many digital marketers. Influencer marketers have increasingly turned to Instagram Stories, with 34 percent of content containing the #ad hashtag on the service being posted in the story format, one of several findings of interest to digital marketers in a new study. For B2B marketers Amazon launched a B2B marketing service, Moments, a reward and loyalty-based program backed by the online marketplace giant looking to get an even larger share of the $27 billion annual fulfillment business. MediaPost Twitter Is Tinkering With How Users Share Photos and Videos Twitter has begun testing new methods for sharing images and videos with the rollout of a News Camera feature, allowing users to add color overlays and location information, the social firm recently announced. CMO What B2B Firms Get Wrong About Thought-Leadership Content Thought leadership digital content is in high demand and remains hard to find, presenting an opportunity gap, according to recent research data from a joint report from Edelman and LinkedIn (client). MarketingProfs Forms Aren’t Dead: The State of Email Lead Capture in 2019 Email lead capturing and the tools, strategies, and results that marketers are using and getting are the focus of a new HubSpot survey, offering a number of helpful lead capture insights relevant to B2B marketers. Mashable Business Owners Can Now Reply To Reviews On Google Maps Desktop Google has made it easier for marketers and business owners to reply to reviews left on Google Maps, doing away with the former need to reply from within a Google My Business account, the search giant recently announced. TechCrunch A lighthearted look at the 7 types of marketing personas by Marketoonist Tom Fishburne — Marketoonist The Reese’s Piece – How a series of creative ads helped Reese’s peanut butter cups—and later, candy-coated peanut butter candies—conquer the world. — Tedium Emoji are showing up in court cases exponentially, and courts aren’t prepared — The Verge

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We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
The performance of key elements in blog posts was the subject of a recent study by Backlinko and BuzzSumo, pulling statistics from 912 million posts and sharing findings relevant to many digital marketers. Backlinko

Influencers and Instagram Stories: A Perfect Marriage?
Influencer marketers have increasingly turned to Instagram Stories, with 34 percent of content containing the #ad hashtag on the service being posted in the story format, one of several findings of interest to digital marketers in a new study. eMarketer

Aiming To Reward Your Best Customers? Amazon Wants To Get Involved. For B2B marketers
Amazon launched a B2B marketing service, Moments, a reward and loyalty-based program backed by the online marketplace giant looking to get an even larger share of the $27 billion annual fulfillment business. MediaPost

Twitter Is Tinkering With How Users Share Photos and Videos
Twitter has begun testing new methods for sharing images and videos with the rollout of a News Camera feature, allowing users to add color overlays and location information, the social firm recently announced. AdWeek

5 Consumer Trends That Are Shaping Digital Content Consumption
Consumer digital content preferences show a continuing rise in consumption habits, while patience for poor online customer experiences has fallen, just two of many statistics and trends of interest to marketers outlined in a new Adobe study. CMO

What B2B Firms Get Wrong About Thought-Leadership Content
Thought leadership digital content is in high demand and remains hard to find, presenting an opportunity gap, according to recent research data from a joint report from Edelman and LinkedIn…

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