AI Is Within Reach for Small Business Marketing

AI Is Within Reach for Small Business Marketing

Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. Artificial intelligence belongs in the realm of computer geniuses, right? The competition has never been more fierce for small businesses looking to stay alive. The stakes couldn't be any higher to grow and retain customers -- in some cases existing customers represent 40 percent of revenue -- and AI is going to help level the marketing playing field. Through the application of an affordable AI tool, marketers can tackle this uncertainty and benefit from recommendations for search, social and mobile advertising that are already optimized to provide the best results and drive traffic to best performing ad options. Big data and data intelligence have been buzzwords for years. AI solutions for marketers leverage big data to audit current traffic and ad performance to make real-time recommendations on the most valuable ads and strategies worth investing in. Companies that wait too long to embrace it will find themselves on the wrong side of profitable. The potential ROI from AI is just too great to resist for too long. Especially as new tools becoming increasingly accessible, small businesses will be seeing some of the largest benefits.

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AI Is Within Reach for Small Business Marketing

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Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. Thanks to affordable artificial intelligence (AI) tools coming to the market — everything from Adobe’s Marketo to Salesforce’s Pardot to our solution, LOCALiQ — that’s all about to change. These tools are opening up new doors to advanced targeting and optimization that previously were reserved for larger organizations.

However, for startups and small businesses that also presents a new, rightfully intimidating learning curve. Artificial intelligence belongs in the realm of computer geniuses, right? Wrong. It belongs to you, the marketer. But where do you start and get up to speed?

The stakes.

The competition has never been more fierce for small businesses looking to stay alive. Amazon, for example, is looking to own everything from local grocery delivery to pharmaceuticals and household goods. Small-to-medium sized businesses (SMB), not working with a billion-dollar budget, can very quickly be eaten up and pushed out. The stakes couldn’t be any higher to grow and retain customers — in some cases existing customers represent 40 percent of revenue — and AI is going to help level the marketing playing field.

Trial and error exercises in marketing are costly, and most small businesses can’t afford the risk of tactics that may or may not have the right impact on customers. Through the application of an affordable AI tool, marketers can tackle this uncertainty and benefit from recommendations for search, social and mobile advertising that are already optimized to provide the best results and drive traffic to best performing ad options. No more wasting money to “see if it works.”

Of a similar nature, AI allows for real-time competitive reporting that can help SMBs make recommendations on how to better compete in…

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