Author: Michael Bellina / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet In the past,
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In the past, I’ve talked about using video as part of your marketing plan. I want to take it a step further and talk about how you can use video to increase conversions. Not just any video but specific types that explain and instruct and are targeted to your audience. Let’s dive in.
Explain
If you have a product or service that may be difficult to understand or unique, an explanation video works the best. About a year ago, I was interested in learning more about Bullet Journaling. I read a bunch of articles but I couldn’t grasp the concept. Once I watched the explanation, the lightbulb went on. I watched it three more times just to make sure I grasped the concept.
There are plenty of examples of unique products out there that include video explanations. There are also some products that are not so unique that use video to explain their products. One that comes to mind is Freshbooks.
Freshbooks uses a number of videos to explain different aspects of their online accounting software. Even though the concept of invoicing is relatively familiar to us as business owners, their method is unique to their product. Knowing this, they created videos for the different features of their product thereby making it easier for customers to make a decision on whether or not to sign-up for their product.
Instruct
Raise your hand if you have never gone to YouTube to find out how to do something. Yeah, I didn’t think there were any of you. Instructional…
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