Does Your Blog Need Editing and Proofreading?. You might think that I’d recommend a thorough editing and proofreading process for every blog. I’m a loyal follower of the Socratic method, so we’re going to explore the colossal question, “Does your blog need editing and proofreading?” by asking more questions. Why do you publish content? Those who show up regularly for their own audiences demonstrate reliability to clients. Your ideal audience members guide the type of writing you publish just as much as your motivations for publishing. If the people you aim to serve will be turned off by consistent grammar, spelling, and punctuation mistakes, spending time carefully double-checking your work is a good idea. You might need to edit more if … You’re not focused on specific content marketing goals. Once you know how to think like an editor for your big-picture blog strategy, the traffic light revision technique will help you critically review the individual pieces of content you create. Pick up the proofreading techniques I use on the content we publish on Copyblogger in 3 Proofreading Pointers, So Your Writing Isn’t Shared for the Wrong Reason.
You might think that I’d recommend a thorough editing and proofreading process for every blog.
But that’s not the case.
Since I don’t know enough about your blog to answer the question I pose in the headline of this article for you, I want to provide tools that will help you evaluate your own publication.
Is your content successful with your current level of editing and proofreading, or would you benefit from more substantial revisions?
I’m a loyal follower of the Socratic method, so we’re going to explore the colossal question, “Does your blog need editing and proofreading?” by asking more questions.
Answer the three questions below for insights that will let you reach your content goals faster.
1. Why do you publish content?
If you’ve never written down an answer to this question, your response will provide a lot more direction for your content than just how to proceed with editing and proofreading.
Your reason for publishing is almost a prerequisite before you set the content marketing strategy for your blog. It helps guide the topics you write about, as well as your publishing schedule.
For instance, if you’re a writer and you want to create a portfolio so that clients become interested in hiring you, your content should be examples of your refined and sophisticated work.
You’d also want to publish on a regular basis to show your commitment to your blog. Those who show up regularly for their own audiences demonstrate reliability to clients.
But if your blog is an outlet for your raw, unfiltered creativity, your audience may be inspired by your rough drafts and prefer your less polished writing.
Speaking of your audience …
2. Who’s in your audience?
Your ideal audience members guide the type of writing you publish just as much as your motivations for publishing.
If the people you aim to serve will…
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